Dan Ness, Principal Analyst, MetaFacts, December 13, 2018 Is there a gender difference in which employees use notebooks or don’t? How does this compare to the role of the employee? This MetaFAQs looks into the 2018 results of TUP/Technology User Profile to report on employees using an employer-provided PC and reports their gender by employment…
Major sites visited in last 30 days other than Facebook [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 11, 2018 Which websites do Americans regularly visit besides Facebook? Where else are these Facebook-avoiders turning their attention? This MetaFAQs reports on online adults in the US who have not used Facebook in the prior 30 days, and details the sites they have visited. About MetaFAQs MetaFAQs are answers…
Facebook users hop, skip, or jump? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, December 6, 2018
The share of online Americans using any of Facebook’s sites has dropped in the last year. The % of online adults using Facebook, Instagram, or WhatsApp, as well as any of these three, is lower than one year prior. This is based on the 2018 wave of Technology User Profile (TUP), a survey of technology users now in its 36th year.
Three in four online adults (76%) report having used Facebook in the prior 30 days, down from 84% in the prior year.
Apple & Samsung lead in multi-device loyalty [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, November 29, 2018
Apple and Samsung have the highest share of their users actively using two or more of their devices.
This is based on the MetaFacts TUP/Technology User Profile 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.
Are tablets and computers being used the same? [TUPdate]
Dan Ness, Principal Analyst, November 14, 2018
Is an iPad a computer? Is a Microsoft Surface a tablet? What about Chromebooks – how do they fit into the user’s uses? The major tech marketers are working to shift perceptions, such as Apple’s positioning of the iPad as a computer. Even though perceptions do shift buying decisions, user innovation and inertia are a force to reckon with. Many users have already pioneered ways to use their devices. We went straight to the users to see if they’re using tablets and notebooks the same, using iPads differently from Android tablets, and Windows notebooks from Chromebooks. Our basic hypothesis is that perceived differences, if substantial, can be confirmed by measuring user behavior.
iPads are more useful – based on users doing more with them. A higher share of users of recently-acquired home-owned tablets utilizes their Apple iPads for more of the major tablet activities than users of new Windows tablets or new home Android tablets. This is based on results from the MetaFacts TUP 2018 survey, conducted among 14,273 respondents across the US, UK, Germany, India, and China.
In home mobile devices, it’s Apple and Google outnumbering Microsoft [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, November 7, 2018
While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines, and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.
Retro to the future? Turntable players as predictors [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, October 30, 2018 Vinyl turntables?! Windows XP?! Basic cell phones?! Is it true that users of older technology are uninterested in new technology? We tested that hypothesis using several indicators, and found that this stereotype is partly true, and partly not true. We’ve found an interesting group that spans the…
Smart speakers more talk than action? Voice assistants across platforms [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, October 19, 2018 Convenience is the surest bet to reach technology consumers. When it comes to voice assistants, convenience must be handy. It shouldn’t be surprising that consumers first choose what’s familiar and close to hand. More are actively speaking to devices they’ve already had before using smart speakers. Among…
Google+ … reversing the polarity? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, October 10, 2018 This week, Google announced they’ll be pulling the plug on the consumer-facing Google+, although after unreported widening abandonment. Google’s social network rocket never quite left orbit and was already on its way down. Although the decision was partly portrayed as protecting user’s privacy, recently a substantial number…
Digital feathernesters – it’s not only generational [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, May 3, 2018 Millennials have been getting a bad rap lately, with pundits suggesting that they’re squandering their financial futures on avocado toast or cold brew. While our TUP study doesn’t track café treats, we’re finding robust spending on technology devices and services by millennials. Among millennials, homeowners outspend their…