MetaFacts TUP/Technology User Profile analysis results for subscribers
Dan Ness, Principal Analyst, MetaFacts, March 13, 2018 Age matters when it comes to voice assistant use, and it’s overly simplistic to say that they’re mostly being used by younger adults. Yes, there’s a strong age difference between active voice assistant users, former users, and those who’ve never even given one a try. Age by…
Dan Ness, Principal Analyst, MetaFacts, March 9, 2018 As the saying goes, many talk about the weather, yet few do anything about it. Our research doesn’t show if people expect Alexa to have any skills to do anything about the weather. However, it is the main subject users speak with Alexa about. That’s followed by…
Dan Ness, Principal Analyst, MetaFacts, March 1, 2018 Among voice assistant users, Apple AirPods have the most recent use of a listening device, with 78% having used it on the day we surveyed them. This high active-usage rate is closely followed by Apple notebooks or desktop Macs. Android smartphones rank last for this most-recent-use measure,…
Dan Ness, Principal Analyst, MetaFacts, February 1, 2018 Which is more fun – the one-trick-pony device that does one fun thing well, or the device you can use for many types of entertainment? In India, the most-preferred connected device for fun is a smartphone or a basic feature phone. Connected adults in India find more…
Dan Ness, Principal Analyst, MetaFacts, January 29, 2018 How many years do consumers use their Notebook PCs? Based on our MetaFacts TUP/Technology User Profile 2017 survey, the average is 3.1 years around the world. In the US, the average is a full half-year newer, at 2.6 years. Among the world’s leading economies, Germans use their…
The number of actively connected seniors continues to rise, even while their connection rate has stalled. Also, seniors are very active with their connected devices, from PCs to tablets and smartphones.
There are more American seniors online than ever before. This is primarily due to two factors – rapid mobile phone adoption and the growing number of seniors in the U.S. population. Based on our TUP/Technology User Profile 2017 survey, nearly 44 million adults age 62 and older actively using a PC, tablet, mobile phone, or game console to connect to the Internet.
A market segment often overlooked or derided by the tech industry, seniors have been increasingly embracing technology, weaving it into the fabric of their lives.
Employees in technology roles or industries are strikingly younger than employees in other US employment roles and industries.
As released in our most recent wave of TUP/Technology User Profile 2017 – our research shows that employees in either technology-focused roles or in technology-oriented industries are much younger than the average American employee. Also, those employed in both technology roles and technology industries are the youngest of all.
Spending on technology is highest among adults with children per MetaFacts TUP research.
Many home PCs arrive wrapped with a bow, having been a gift from some well-meaning friend or family member. In our most recent wave of TUP/Technology User Profile (2017 US), we found that 11% of recently acquired (2016 or 2017) home PCs were acquired as a gift.
Many of the gift Home PCs came with more than wrapping, with a higher-than-average share bundled with a scanner, monitor/display, and printer. It stands to reason that these generous donors are including their used scanners, monitors, and printers.
Dan Ness, Principal Analyst, MetaFacts, April 13, 2017 The terms “free” and “unlimited” continue to entice consumers and employees alike, in offers of faster bandwidth to larger data storage. The promise of enormous, convenient, and always-available storage space is helping Google, Apple, and Microsoft attract and retain customers within their fold. It’s also helping Amazon…