Profile of American game console users

Dan Ness, Principal Analyst, MetaFacts, October 2, 2021

All online American adults who regularly use a game console
- They number 77 million – 35% of all online American adults
Profiled by characteristics that are distinctive
- Only profiled by those characteristics which have an index of 80 or below and 120 and above – those which are 20% above or below the average by category
Expressed as market penetration – the percentage of online adults within each group
Distinctive characteristics profiles
- Age, age within gender
- Employment status
- Presence of children
- Household size
- Life stage (age, employment status, presence of children)
- Number of home PCs used
- Technology ecosystems
Characteristics examined and not found to be distinct
- Educational attainment

Americans who regularly use a game console by age group

Game console users skew younger
- Game console use is strongest among the youngest American adults
Penetration among online Americans aged 18-34 is 58%-59%
Beyond age 45, the rate drops steeply

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