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Posted on November 8, 2022March 30, 2023 by Dan Ness

Smartwatch usage & plans by socioeconomic groups

Among Americans, active smartwatch usage has shifted towards traditionally disadvantaged sociodemographic groups and away from those traditionally advantaged. Overall, age is a prominent factor affecting smartwatch usage, with younger Americans having the highest active usage rates. There has been a flattening of the usage profile, with market growth among the youngest and oldest Americans. The smartwatch market is currently a replacement market, with 45% of active smartwatch users having purchase plans versus 14% of those not using a smartwatch. Consequently, the profile of smartwatch users is unlikely to change in the coming year.

This MetaFAQs looks at the five-year profile of American adults who actively use a smartwatch along several lines: the socioeconomic group they are part of, their life stage, employment status, and age. It also profiles those planning to purchase a smartwatch in the next 12 months.

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CategoriesTUP 2018, TUP 2019, TUP 2020, TUP 2021, TUP 2022, TUPdates, User Profile, Wearables, Hearables, Listening, and Speaking TagsAge, Age Groups, Apple, Apple Watch, Boomers, Children, Ecosystems, Employment status, Gen X, Gen Z, Generations, Life stage, Millennials, Purchase intentions, Purchase plans, Replacement rates, Smartwatch, Wearable technology, Wearables

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