Dan Ness, Principal Analyst, MetaFacts, April 13, 2017 The terms “free” and “unlimited” continue to entice consumers and employees alike, in offers of faster bandwidth to larger data storage. The promise of enormous, convenient, and always-available storage space is helping Google, Apple, and Microsoft attract and retain customers within their fold. It’s also helping Amazon…
Tablet-first. Is it a thing? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, February 17, 2017
Which comes first – Smartphone? Tablet? Notebook? For a small and steadily growing segment, the tablet comes first as the primary connected device.
Over the last three years, the share of connected adults using a tablet as their primary device has expanded. In our 2014 wave of TUP, we found that 6% of adults were using a tablet as their primary device – before a PC, mobile phone, or game console. In TUP 2015, the tablet-first rate had grown to 7% and by TUP 2016, reached 9%.
Are most hearables being used by young males? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, February 13, 2017 Wireless headsets have been available for more than a decade, and are strongest among two age and gender groups. These hearables-active groups also have above-average shares of VR Headset early adopters. The strongest segments for active hearables use include younger males – age 18-44 and youngish females…
The most creative – PCs or smartphones? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, February 9, 2017
Creativity eludes definition, yet we know and admire it when we see or feel it. Well beyond simple clicks, creative activities greatly add to the collective oeuvre while also giving voice to expression.
It might well be argued that creativity is shown in the clever use of hashtags, emojis, or Snapchat video filters. I’m choosing to identify creativity broadly and practically – how the most-creative, most-involved tech activities get done. Activities such as creating presentations and videos require forethought and a blending of skills. Some activities such as taking photographs are now so widely commonplace that the activity spans the professional photographer to the budding amateur. So, for this analysis, I’m considering this a moderately-creative activity.
Device primacy and OS – What we hold near [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, January 18, 2017
Primacy. The first device you reach for, the one you stay near, the one you rely on. You might think that it’s the smartphone, and that’s correct for many, but not all. For many activities and market segments, PCs and tablets dominate. A user’s activity focus affects which devices they choose most often, as does their operating system collection, among other factors.
More MetaFacts findings
We know you’re curious – like we are! That’s what compels us to be researchers, driven by the quest for clearer truth and actionable insights. To read more findings from MetaFacts, current subscribers can choose subjects of interest from among TUP Topics in our client portal. There you will find a full range of deliverables:…