Age – MetaFacts TUP Client Portal

February 28, 2025March 13, 2025

Skype call forwarding its active base

Background:

Online adults have increasingly relied on a range of connected devices to stay in touch, expanding well beyond voice calls on landline phones to voice, text, chat, and video meetings. Microsoft has been involved in part with its Skype services which have evolved over time to encompass more than voice. However, most of Skype’s growth occurred before Microsoft acquired it, and since then the service has morphed into several offerings, resulting in current plans to migrate Skype users into their Microsoft Teams service.

Skype has managed to maintain a moderately sized base despite the ubiquitous rise of the smartphone, essentially free calls, and an explosion of messaging apps.

Approach:

This one-time TUP data cut profiles active users of Skype, Microsoft Teams, both services, and neither. Along with user demographics and details about how they use their technology, these statistics reveal how Skype users differ from the general online public, although with their market size in millions of adults in the US, Germany, the UK, and Japan.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

February 20, 2025December 19, 2024

Number of printer users using refilled ink or toner by country and generation

Background:

Printer users have various options to refresh their printing supplies, from buying new cartridges, using refilling services, or refilling a tank or cartridge themselves. As printer users continue to evolve in how they use printers, their choice of printing supplies is likely to evolve and essential to monitor.

Approach:

MetaFacts surveyed 81,608 online adults in the US, Germany, UK, and Japan from 2018 through 2024 as part of its annual TUP/Technology User Profile study. Within the survey, as part of detailing the printers that respondents regularly use, we have them report on how they get ink or toner for their printers. This includes whether the ink or toner is original to the same brand as the printer, original to a different brand, refilled using their empties, refilled using someone else’s empties, or refilled by the printer users themselves.

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January 27, 2025February 18, 2025

Dell’s moribund home computer base

Background:

Home computers are not being used by the same people or in the same way as they were a few years ago. Economic shifts exacerbated by the pandemic, digital transformation, and smartphones’ ubiquity have challenged the traditional order. While the installed base of home computers continues to be dominated by a few manufacturers, including Dell, each brand’s users have a different profile than before.

Approach:

This one-time TUP data cut profiles active home computer users: both those who use Dell home computers and those who use non-Dell home computers. Starting with those who intend to refresh their PCs within specific time frames, we profile the age of PCs in active use, many other demographics, and usage levels in hours and activities. Additionally, we profile home computer users’ attitudes about AI and their use of AI tools for specific computer activities. MetaFacts further identifies the activities conducted most often, including remote work status.

These results are based on the MetaFacts TUP/Technology User Profile 2024 datasets. Of these, 7,689 respondents represent online adults in the US, Germany, the UK, and Japan who actively use a home computer.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. It also includes a topline summary.

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January 22, 2025February 18, 2025

Lenovo’s leading edge – in home computing

Background:

Lenovo continues to steward the well-established IBM ThinkPad brand of mobile computers, extending its reach into both commercial and consumer markets. However, the market for home notebooks/laptops has faced headwinds in recent years as consumers continue migrating their personal activities to smartphones. Also, since many employees, especially information workers, continue working remotely, many employers have supplied them with work notebooks. This has contributed to the decline of overall active home notebook use and caused challenges for Lenovo.

Approach:

This one-time TUP data cut profiles active home computer users by those using Lenovo versus users of any other home computer brand. Including users’ intentions to refresh their PCs within specific time frames, we profile the age of PCs in active use, a comprehensive demographic profile of current customers, and usage levels in hours and breadth of activities. MetaFacts further identifies the activities conducted most often, including remote work status. Furthermore, we profile the AI attitudes and behaviors of Lenovo and non-Lenovo home computer users.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. It also includes a topline summary.

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January 17, 2025May 9, 2025

Brother home printer successes may lead to future challenges

Background:

Printer users and printing shifted dramatically during the pandemic and ensuing economic changes. As many employees worked remotely for the first time, many struggled to establish a functional workspace at home, most often with little support from their employers. Students also adapted to many changes, with many shifting to virtual classrooms, including both adult and K-12 students. During this same time, the wave of digital transformation sped up, as employees and consumers alike found ways to product and share documents and information with less paper.

During these broad shifts, printer manufacturers found ways to adapt and position their offerings to unique sets of customers, many times ousting their entrenched competitors.

Approach:

For this one-time TUP data cut, MetaFacts tapped into the TUP/Technology User Profile 2024 wave to profile the users of home printers, specifically those using Brother home printers. MetaFacts also includes detailed data on user’s attitudes about AI, how they use their printers, details on their printing volume, and the printer consumables they use. In addition, MetaFacts has included their printer purchase intentions for the next 12 months.

The one-time TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.

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January 16, 2025May 9, 2025

Inertia and tradition defend Epson home printer installed base

Background:
Printer users and printing shifted dramatically during the pandemic and ensuing economic changes. As many employees worked remotely for the first time, many struggled to establish a functional workspace at home, most often with little support from their employers. Students also adapted to many changes, with many shifting to virtual classrooms, including both adult and K-12 students. During this same time, the wave of digital transformation sped up, as employees and consumers alike found ways to produce and share documents and information with less paper.

During these broad shifts, printer manufacturers found ways to adapt and position their offerings to unique sets of customers, many times ousting their entrenched competitors.

Approach:
For this one-time TUP data cut, MetaFacts tapped into the TUP/Technology User Profile 2024 wave to profile the users of home printers, specifically those using Epson home printers. MetaFacts also includes detailed data on users’ attitudes about AI, how they use their printers, details on their printing volume, and the printer consumables they use. In addition, MetaFacts has included their printer purchase intentions for the next 12 months.

The one-time TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.

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January 7, 2025May 9, 2025

Windows 10 PC users up for grabs

Background:

Microsoft Windows 10 has marked the end of an era in many ways. As fewer online adults actively use computers, Microsoft and its OEM partners have felt increasing pressure to encourage users to use PCs again.

Most Windows 10 users already use other devices to complete their online activities, from smartphones and tablets to a Windows 11 PC or Apple Macintosh.

Microsoft has publicized an October 2025 end-of-support date, after which it will not support users of Windows 10 and earlier versions as it did in the past. However, the large and slow-moving active installed base makes it unlikely that all users will have fully migrated to Windows 11 by then. Instead, many users are likely to migrate elsewhere – to Apple Macintosh computers, smartphones, tablets, or Chromebooks. Current Windows 10 users include those who have already migrated their activities to smartphones, those who are economically constrained, and those not predisposed to buying a new PC.

While most PC makers have joined Microsoft and others in touting AI and crafting AI-enhanced computers, early indications show a mixed reception.

Approach:

This one-time TUP data cut profiles the current users of Windows 10 and earlier Windows versions along several dimensions. Starting with intentions to refresh their PCs within specific time frames, we profile the age of PCs in active use, the brand share of the installed base, and usage levels in hours and activities. MetaFacts further identifies the activities done more often with PCs than smartphones and vice versa, including remote work, writing/presentations, entertainment, programming/coding, and printing.

These results are based on the MetaFacts TUP/Technology User Profile 2024 datasets, with 13,561 respondents representing online adults in the US, Germany, the UK, Japan, and China. Additional trends from 2022 through 2024 are included based on data from 36,105 respondents in the US, Germany, the UK, and Japan reporting on the penetration rates and active market size of Windows 11 PCs, Windows 10 or earlier PCs, Apple Mac computers, and Chromebooks.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. It also includes trending information and a topline summary.

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January 6, 2025February 18, 2025

Home mobile computing in the balance, as users choose

Background:

Mobile computing has extended the lifetime of computer use, especially home computer use, over the last half decade. However, users are increasingly turning to their smartphones as their primary mobile device, using them for activities formerly done with home notebooks/laptops. During this same time, the pandemic and subsequent remote work bolstered home notebook/laptop purchases. Home notebook/laptop acquisition trends benefitted because many employers were reticent to provide mobile computers to employees.

The usage of home notebooks/laptops has not been evenly distributed, with brands focusing on different market segments or use cases. More recently, the push toward AI-enhanced computers has met with mixed results. The next three years will be pivotal and depend substantially on consumers’ choices for their home technology.

Approach:

This one-time TUP data cut profiles active home notebook/laptop users by brand and other dimensions. Starting with intentions to refresh their PCs within specific time frames, we profile the age of PCs in active use, the brand share of the installed base, and usage levels in hours and activities. MetaFacts further identifies the activities done most often, including remote work status.

These results are based on the MetaFacts TUP/Technology User Profile 2024 datasets, with 13,561 respondents representing online adults in the US, Germany, the UK, Japan, and China. Additional trends from 2018 through 2024 are included based on data from 84,608 respondents in the US, Germany, the UK, and Japan reporting on the penetration rates and active market size of home notebooks/laptops.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. It also includes trending information and a topline summary.

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December 29, 2024January 31, 2025

Gen Z gets the used/refurbished work PCs

Background:

Economic pressures on employers have encouraged many to carefully manage the computers they provide to employees. This includes some employees being provided used or refurbished computers.

Approach:

MetaFacts surveyed 81,608 online adults in the US, Germany, UK, and Japan from 2018 through 2024 as part of its annual TUP/Technology User Profile study. Within the survey, as part of detailing the multiple devices that respondents regularly use – smartphones, computers, tablets, and game consoles – we have them report on whether the employer-provided computers they use were obtained new or used/refurbished.

This MetaFAQs reports on the percentage of adults who actively use a used or refurbished work computer and details the trend from 2018 to 2024 by country and age generation.

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December 19, 2024December 30, 2024

Which generations and countries actively use used or refurbished smartphones at the highest rates?

Background: Despite a continuous stream of new smartphones, used and refurbished smartphones continue to be actively used. With continued economic pressures in many countries, smartphone users, like users of other technology products, have sought to find ways to extend their technology spending.

Approach: MetaFacts surveyed 81,608 online adults in the US, Germany, UK, and Japan from 2018 through 2024 as part of its annual TUP/Technology User Profile study. Within the survey, as part of detailing the multiple devices that respondents regularly use – smartphones, computers, tablets, and game consoles – we have them report on whether the smartphone they actively use was acquired new or used/refurbished.

This MetaFAQs reports on the percentage of smartphone users who use a used or refurbished smartphone and details the trend from 2019 to 2024 by country and age generation.

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