Age Groups – Page 6 – MetaFacts TUP Client Portal

January 3, 2024December 5, 2023

Age influences printer use, although varies by country

Using a printer has a positive association with age; printer usage skews older across many countries, especially in the US and UK. One of the major factors is habit energy, as people with long experience continue to use their technology products and services in similar ways as they did in prior years. Younger adults who have grown up with mobile technology are accustomed to accessing documents and information with a device at hand, unlike the experience of older adults who have long relied on the printed word.
This MetaFAQs reports on the percentage of online adults that use a printer – employer-owned, home, or other – by country. Report [TUP_doc_2024_0103_agpr] in TUP Lenses: Printers; User Profile

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January 1, 2024March 22, 2024

Young Americans fully embrace MacBooks for the first time

Apple Mac laptops reach parity among Windows PCs among young Americans – Apple’s MacBooks have been squarley marketed towards younger adults for many years. Only in 2023 can it be said that Apple caught up to Windows, with Apple’s share of active users aged 18 to 24 having basically the same share as Microsoft’s. Apple’s growth has been taking place slowly and steadily since 2017.

This MetaFAQ reports on the percentage of adult notebook/laptop users using either an Apple or Windows notebook/laptop, detailed by age group and country. Report [TUP_doc_2024_0101_182t] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems

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December 30, 2023February 29, 2024

Younger tech domination fading to growing number of seniors

One of the fastest growing populations online, especially in the US, are adults aged 55 and up. This group exceeds 81 million Americans in 2023, up from 63 million in 2017–growth of more than 25%.

This MetaFAQs reports on the number and percentage of online adults that are aged 55 and over in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1230_sent] in TUP Lenses: User Profile

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December 27, 2023February 22, 2024

Apple’s uneven global reach among youth

Apple has a history of marketing towards younger people or those aspiring to have a more youthful image. That has borne fruit, as demonstrated by the higher penetration rates of Apple products and services. Apple’s line of Macintosh computers acquired with personal funds for home use has higher penetration rates among younger adults than among older ones. However, this pattern is not true across all countries surveyed.
This MetaFAQs reports on the percentage of online adults using an Apple home computer within age groups in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1227_yapl] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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December 27, 2023February 26, 2024

Gameplayers shift platforms, drifting from consoles and PCs

Playing games is a regular activity for around half of online adults in the US, Germany, the UK, and Japan, a practice that has remained relatively steady since 2021. What has changed is the play platform of choice, as smartphones grow in favor while PCs and game consoles diminish. While Gen Z leads in gameplaying activity, the Boomer/Silent generations have increased their fun behavior, especially with smartphones.

This MetaFAQ reports on the percentage of online adults who regularly play games using a game console, smartphone, PC, gaming PC, or other connected device from 2021 through 2023. This information is split into generational age groups among Americans. Report [TUP_doc_2023_1227_gamt] in TUP Lenses: Mobile Phones; User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing

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December 18, 2023February 29, 2024

Smartwatch valleys and peaks

Smartwatches are an important product category in their own right and also a barometer for a complete picture of the active breadth of technology ecosystems. Smartwatches, primarily from Apple or using the Android environment, form a sizable market share, in active use by one-ninth to one-fourth of online adults in the US, Germany, the UK, and Japan. Gen Z and millennial adults are leading their use. The Boomer/Silent generations have a small but quickly growing share. Looking ahead, purchase plans are not substantial, although they describe a reasonable replacement market.
This MetaFAQs reports on the market penetration of smartwatches, split by generational age group, Apple and Android, and country. Report [TUP_doc_2023_1218_wret] in TUP Lenses: Consumer Electronics; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking

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December 17, 2023December 5, 2023

iPhones are strongest among younger adults in most countries

Apple’s continued emphasis on a youthful market continues to bear fruit. The highest penetration of Apple iPhones is among adults aged 18 to 24 across all countries surveyed. This is especially notable in Germany, where Google Android phones have dominated the market for many years. Conversely, iPhones have much lower penetration rates among adults aged 50 and up, except in the US, where rates among older adults are only somewhat lower than average.
This MetaFAQs reports on the percentage of online adults using an Apple iPhone split by age group and country. Report [TUP_doc_2023_1217_ipho] in TUP Lenses: Mobile Phones; User Profile; Technology Ecosystems

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December 17, 2023January 17, 2024

No generation is saving PCs

PC usage has declined substantially since 2017 based on the number of weekly hours users use computers. Although there has been a very slight uptick among adults in Japan and the UK, hours have dropped for most of the years from 2017 through 2023.

Millennials have maintained the highest hourly usage rates, with Gen X not far behind, although these generational groups have also substantially lowered their usage.

This MetaFAQ reports the average weekly hours online adults use PCs, including any home-owner, employer-provided, self-employer, public, or other computers for 2017 through 2023. The results are split by generational age group and country. Report [TUP_doc_2023_1217_milt] in TUP Lenses: PCs; User Profile

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December 15, 2023January 12, 2024

Generational insights into printer trends

The majority of online adults use a printer, regardless of their generational group. However, printer use has declined steadily since 2017, both in the percentage of adults regularly using a printer and in the average number of printers they use.

This MetaFAQs reports on the penetration rates and average number of printers used by online adults in the US, UK, Germany, Japan, and China, split by generational age group. Report [TUP_doc_2023_1215_prpt] in TUP Lenses: Printers; User Profile

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December 15, 2023February 29, 2024

Younger adults use recently acquired computers

In many countries, twice as many younger adults use a newer computer than older adults. This is more of a reflection of youthful enthusiasm and interest in newer technology than of the economic status of younger adults. In many countries, less than a sixth of online adults aged 50 and up use a computer acquired in the prior 12 months.

This MetaFAQs reports the percentage of online adults using a computer acquired in the previous 12 months, split by age group and country. Report [TUP_doc_2023_1215_yout] in TUP Lenses: Devices; PCs; User Profile

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