Apple’s continued emphasis on a youthful market continues to bear fruit. The highest penetration of Apple iPhones is among adults aged 18 to 24 across all countries surveyed. This is especially notable in Germany, where Google Android phones have dominated the market for many years. Conversely, iPhones have much lower penetration rates among adults aged 50 and up, except in the US, where rates among older adults are only somewhat lower than average.
This MetaFAQs reports on the percentage of online adults using an Apple iPhone split by age group and country. Report [TUP_doc_2023_1217_ipho] in TUP Lenses: Mobile Phones; User Profile; Technology Ecosystems
No generation is saving PCs
PC usage has declined substantially since 2017 based on the number of weekly hours users use computers. Although there has been a very slight uptick among adults in Japan and the UK, hours have dropped for most of the years from 2017 through 2023.
Millennials have maintained the highest hourly usage rates, with Gen X not far behind, although these generational groups have also substantially lowered their usage.
This MetaFAQ reports the average weekly hours online adults use PCs, including any home-owner, employer-provided, self-employer, public, or other computers for 2017 through 2023. The results are split by generational age group and country. Report [TUP_doc_2023_1217_milt] in TUP Lenses: PCs; User Profile
Generational insights into printer trends
The majority of online adults use a printer, regardless of their generational group. However, printer use has declined steadily since 2017, both in the percentage of adults regularly using a printer and in the average number of printers they use.
This MetaFAQs reports on the penetration rates and average number of printers used by online adults in the US, UK, Germany, Japan, and China, split by generational age group. Report [TUP_doc_2023_1215_prpt] in TUP Lenses: Printers; User Profile
Younger adults use recently acquired computers
In many countries, twice as many younger adults use a newer computer than older adults. This is more of a reflection of youthful enthusiasm and interest in newer technology than of the economic status of younger adults. In many countries, less than a sixth of online adults aged 50 and up use a computer acquired in the prior 12 months.
This MetaFAQs reports the percentage of online adults using a computer acquired in the previous 12 months, split by age group and country. Report [TUP_doc_2023_1215_yout] in TUP Lenses: Devices; PCs; User Profile
Workers who never work from home have an older skew in only some countries
Remote working is slightly skewed towards workers who are under the age of 40 primarily in the UK, Germany, and China. In the US and Japan, there is less of an age difference. This reflects the digital capabilities of younger adults as well as the labor practices of countries. There is a difference, however, for those who always work remotely, whereas in the US and Germany, there is a stronger skew towards older workers.
This MetaFAQs reports on how often remote workers work remotely by age group and country.
Modern communication shifts to coalesce around three modes
Communication methods have evolved over the past few decades. While landlines were once predominant, they’ve now taken a back seat. Asynchronous communication, like email, offers the advantage of connecting without simultaneous availability, often more convenient and effective. Text messaging, in particular, has experienced a significant rise, now standing as a leading communication method alongside emails.
Interestingly, while smartphones are labeled “”phones,”” their initial use leaned more toward texting than calling. However, synchronous communication methods are making a comeback on these devices. Email, text messaging, and phone calls share nearly equal user numbers, showcasing varied preferences among users.
Our communication choices often depend on reciprocation, given its two-way nature. As a result, user groups may flock together toward specific communication modes, either adopting new methods or moving away from older ones.
Later generations, specifically Gen Z, have been experimenting with alternative communication modes beyond email, texting, and phone calls, only recently returning to levels nearly as high as those before the onset of the pandemic. Earlier generations have increased their use of these three communication modes even while navigating a shift from computers to smartphones.
This TUPdate reports on the share of online adults using their connected devices for any of the three major communication activities – personal phone calls, emails, or text messages. It reports on the trends from 2017 through 2023, highlighting the shifts that took place following the onset of the pandemic. Furthermore, it details the differences in communication behaviors between generational age groups. Report [TUP_doc_2023_1212_comt] in TUP Lenses: Activities; Communication
Nearly three of four Gen Z Americans use at least one Apple device
Apple has expanded into the two latest generations of online adults around the world. In every country surveyed, more than half of online adults are regularly using at least one major Apple product: an iPhone, an iPad, or a Mac. Among the earlier generations with millennials and Boomer/Silent adults, global penetration is 40%, and in the US it nears 50%.
This MetaFAQs reports on the percentage of online adults by age generation and country who are using one or more Apple devices – a smartphone, tablet, or computer. It also details how many Apple devices each age generation is using. Report [TUP_doc_2023_1207_appl] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems
Half of Gen Z Americans use a game console, unlike elders
Later generations heavily favor game consoles. Only a fourth of Gen X has embraced game consoles, while most millennials and Gen Z generations actively play with them. Console games are intriguing to these later generations for their immersion, demanding video, and the social aspect of sharing game-playing.
This MetaFAQs reports the percentage of online adults in the US, Germany, UK, Japan, and China using a game console by generation. Report [TUP_doc_2023_1203_cons] in TUP Lenses: User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing
One in three Gen Z Americans have a new PC, unlike Boomers
One in three Gen Z Americans have a new PC, unlike Boomers – Experienced generations replace PCs less frequently than newer users, especially in the US, UK, and Germany. However, Japan and China’s Gen X started with computers later. Notably, Gen Z shows a strong inclination towards using the latest computers. Report [TUP_doc_2023_1127_newp] in TUP Lenses: Devices; PCs; User Profile
Home computer use is age-skewed; whether youngest, younger, or older varies by country
Home computer use is age-skewed; whether youngest, younger, or older varies by country – Home computers are not used as readily by all age groups. There are wide age differences in most countries due to engrained habits, replacement by smartphones, and socioeconomics.
This MetaFAQs reports on the installed base of home computers among online adults in the US, UK, Germany, Japan, and China, split by user age group. Report [TUP_doc_2023_1121_pcag] in TUP Lenses: PCs; User Profile