Ageism – MetaFacts TUP Client Portal

October 23, 2022November 13, 2023

iPhone usage & plans by socioeconomic groups

The Apple iPhone continues to be a product for upper socioeconomic groups, both active users as well as those aspiring to have newer iPhones. Traditionally advantaged groups have higher iPhone market penetration rates than those historically disadvantaged. During the pandemic, iPhone adoption faltered among disadvantaged groups, with 2022 showing a return to broadening penetration.

This TUPdate looks at the profile of American adults who currently use or intend to use an iPhone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

September 22, 2022October 7, 2022

Seniors drive growth in ranks of online Americans

The number and share of online Americans continues to grow, with the youngest Americans having the highest percentage actively online. However, the fastest-growing age group of online Americans are aged 65 and up.

This MetaFAQs reports on the number of Americans who are offline or online by age group. It reports the number, penetration, and year-to-year growth by age group from 2018 to 2022.

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July 14, 2022October 12, 2022

American women 40+ and their technology

As the average age of the tech-savvy increases, the face of the average technology user is shifting. A major player in the arena of tech is the American woman aged 40+. This TUPdate reports on the unique attitudes and tech habits of American women at or over 40—a group of 69.3 million Americans. This analysis splits American women aged 40 and older into four segments based on their attitudes, values, and profiles of their use of technology. Report [TUP_doc_2022_0714_fema] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities, Consumer Electronics.

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June 30, 2022October 12, 2022

American retirees and their technology

The number of America’s online retirees has been on a steady incline–increasing by 5% each year since 2018—and retirees’ enthusiasm for tech has steadily increased, too. But just how active are American retirees, and how do their attitudes and values impact usage? This TUPdate reports on the unique attitudes and tech habits of American retirees, a group which is made up of 48.8 million Americans. This analysis splits American retirees into 6 segments based on their attitudes and values. Report [TUP_doc_2022_0630_reti] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities.

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June 3, 2022February 26, 2024

Highlights: User Profile

Sociodemographically distinct groups vary in composition, technology devices and services, and how they use what they have. Most advantaged groups have bolstered their technology collection during the pandemic and increased their usage levels. Most disadvantaged segments, meanwhile, have used what they have at hand more so than acquiring newer technology. Older millennials have the wealthiest collection of technology devices, well above that of every other age group. This TUP Highlights report includes the following sections: usage segments, segments, and trends in segments.

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January 31, 2022November 13, 2023

Technology profile of currently unemployed Americans aged 18-49

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – currently unemployed Americans aged 18-49 – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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January 26, 2018November 3, 2024

Online and offline seniors – hidden in plain sight [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, January 16, 2018

The number of actively connected seniors continues to rise, even while their connection rate has stalled. Also, seniors are very active with their connected devices, from PCs to tablets and smartphones.

There are more American seniors online than ever before. This is primarily due to two factors – rapid mobile phone adoption and the growing number of seniors in the U.S. population. Based on our TUP/Technology User Profile 2017 survey, nearly 44 million adults age 62 and older actively using a PC, tablet, mobile phone, or game console to connect to the Internet.

A market segment often overlooked or derided by the tech industry, seniors have been increasingly embracing technology, weaving it into the fabric of their lives.

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January 10, 2018November 1, 2024

Tech employees are youngest [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, January 10, 2018

Employees in technology roles or industries are strikingly younger than employees in other US employment roles and industries.

As released in our most recent wave of TUP/Technology User Profile 2017 – our research shows that employees in either technology-focused roles or in technology-oriented industries are much younger than the average American employee. Also, those employed in both technology roles and technology industries are the youngest of all.

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