Apple Mac – Page 2 – MetaFacts TUP Client Portal

December 7, 2023November 15, 2023

Nearly three of four Gen Z Americans use at least one Apple device

Apple has expanded into the two latest generations of online adults around the world. In every country surveyed, more than half of online adults are regularly using at least one major Apple product: an iPhone, an iPad, or a Mac. Among the earlier generations with millennials and Boomer/Silent adults, global penetration is 40%, and in the US it nears 50%.
This MetaFAQs reports on the percentage of online adults by age generation and country who are using one or more Apple devices – a smartphone, tablet, or computer. It also details how many Apple devices each age generation is using. Report [TUP_doc_2023_1207_appl] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

October 19, 2023October 22, 2023

Apple Mac laptops reach parity with Windows PCs among young Americans

Apple Mac laptops reach parity among Windows PCs among young Americans – For years, Microsoft Windows has led the PC market. Meanwhile, Apple’s MacOS has become particularly popular among US adults aged 18 to 24. Currently, in this age group, the usage of Windows and MacOS is nearly identical. It’s worth noting that this trend is specific to young Americans and doesn’t extend to adults in the UK, Germany, Japan, or China.

This MetaFAQs reports on the operating system family of the notebook/laptop actively used by online adults in the US, Germany, UK, Japan, and China. Report [TUP_doc_2023_1019_1824] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems

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February 8, 2023February 26, 2024

Apple active installed base by country and age

Apple is the envy of many technology companies, primarily for their active installed base of loyal customers. While Apple’s highest penetration is with the iPhone, there is a solid overlap with Macs, iPads, and Apple Watch.

This MetaFAQs reports on the depth of Apple’s customer loyalty as measured by the collection of Apple products they use – iPhones, iPads, and Macs. It reports on the percentage of online adults in the US, the UK, Germany, and Japan that use any of Apple’s key devices and which ones they actively use. It further splits Apple’s installed base by age group, reporting on penetration and the average number of devices used.

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November 9, 2022November 13, 2023

Apple computer usage by socioeconomic groups

Apple computers grew in usage during the pandemic, only to shrink below pre-pandemic levels. The shape and composition of the active Apple computer user base maintained relative strength among historically advantaged Americans and much less so among the traditionally disadvantaged. Advantaged Americans have been the ficklest. The skew toward younger Americans using Apple computers has flattened as older Americans increase their usage.

This TUPdate looks at the profile of American adults who currently use an Apple computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 6, 2022November 13, 2023

Apple notebook usage by socioeconomic groups

Apple notebook/laptop computers grew in usage during the pandemic, only to shrink to pre-pandemic levels. The shape and composition of the active Apple notebook computer user base maintained relative strength among historically advantaged Americans and much less so among the traditionally disadvantaged. The skew toward younger Americans using Apple notebooks has flattened as older Americans increase their usage.

This TUPdate looks at the profile of American adults who currently use a personally owned Apple notebook computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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August 23, 2022September 30, 2022

Consumer tech sentiment weakened

Forward consumer sentiment for buying technology products has weakened substantially in the last year, impacting many products from computers to Apple Watch. This MetaFAQs reports on the change in purchase plans between 2021 and 2022 for many products: smartphones, laptops, desktops, wearables, printers, and Chromebooks.

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June 3, 2022February 26, 2024

Highlights: User Profile

Sociodemographically distinct groups vary in composition, technology devices and services, and how they use what they have. Most advantaged groups have bolstered their technology collection during the pandemic and increased their usage levels. Most disadvantaged segments, meanwhile, have used what they have at hand more so than acquiring newer technology. Older millennials have the wealthiest collection of technology devices, well above that of every other age group. This TUP Highlights report includes the following sections: usage segments, segments, and trends in segments.

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June 2, 2022February 26, 2024

Highlights: Technology Ecosystems

While some device makers focus on speeds, feeds, and features, others are playing the long game to build long-term customer loyalty through ecosystems. This TUP Technology Ecosystems Highlights report reports on the size of leading technology ecosystems, which types of devices are dominating (or not), and their longer-term trends. It details the unique activities users focus on within certain ecosystems, and profiles each ecosystem’s users.

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May 27, 2022February 26, 2024

Highlights: PCs

PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.

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May 26, 2022February 26, 2024

Tablets – Highlights

Tablets continue to seek a solid home, major use cases, and most vital segments. Currently, the largest groups of users are passive, older, or entrenched in the Apple or Google ecosystem. While Apple continues to lead and increase its share, other makers like Samsung are seeing withering penetration. Incidental and passive activities from web browsing, shopping, movie-watching, and checking email haven’t been unique enough on tablets to entice users away from their smartphones or computers.
This TUP Highlights report includes the following sections: the profile of tablet users, trends in tablets, top tablet brands, top tablet activities, unique tablet activities, and trends in technology ecosystems.

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