Tag: Apple

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US adult voice assistant/speaker users by brand platform and number of Apple devices [MetaFAQs]

Just how prevalent is voice assistant technology? Does the amount of devices an individual owns impact their use of Apple Siri, Google Assistant, and Amazon Alexa—and does brand loyalty play a role?
This MetaFAQs reports on the number of adults in the US who actively use a voice assistant on a smartphone, tablet, or PC, or use a voice-enabled speaker from Apple, Google, or Amazon. This is split by the voice assistant platform’s brand and the number of Apple devices they use – spanning iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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US adults with voice-enabled speakers by number of Apple devices [MetaFAQs]

When it comes to online adults who use Apple’s HomePod smart speaker, do birds of a feather flock together? The HomePod is tightly integrated with other Apple products, which benefits those who have other Apple devices.
This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod by the number of Apple devices they use – including iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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Voice-enabled wireless speakers by age group [MetaFAQs]

Which age groups use voice-enabled wireless speakers the most? Online Americans use wireless speakers to use voice commands with Siri or Alexa or to listen to music, and the penetration rates vary substantially by age. This MetaFAQs reports on the penetration of voice-enabled speakers by age group among adults the US. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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American Apple HomePod Users [MetaFAQs]

How popular is Apple’s HomePod voice-assistant smart speaker? Released in 2017, this smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod between 2019 and 2020.

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Broadened smart speaker usage in the US [MetaFAQs]

Are smart speakers going to set the tone for the future—or are they a niche tool? Smart speakers can be used for listening to music, news, phone calls, and for using voice assistants such as Amazon Alexa, Google Assistant, or Apple Siri. This MetaFAQs reports on the number of online adults in the US that use at least one smart speaker by the speaker’s brand between 2019 and 2020.

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Tablets dissolving into a split market [TUPdate]

Tablet use has been on the decline. American online adult tablet use has dropped from 60% in 2016 to 36% in 2020. But to what extent is this the case depending on country and types of device users? This TUPdate reports on online adults who actively use a tablet by country (US, Germany, and UK), year (2016-2020), age, hourly usage, household size, and top tablet activities. It also considers iPad use in comparison to overall tablet use and non-Apple tablet use, as well as the association between iPhone/Android smartphones and iPad/non-Apple tablet use.

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Headsets – our sound islands [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – December 10, 2020

Wireless Bluetooth headsets get a booster

Wireless Bluetooth headsets have been in the news lately, widely promoted as a year-end gift accessory. As a category, they have been available for decades, so why the latest emphasis, and is there enough demand for them?

Market demand has gotten stronger during 2020 in large part due to changed playing and working conditions. With the pandemic and stay-at-home restrictions worldwide, many people are now nearby a distinct set of people than they might interact with at their workplace or school. While quarantines can be a bonding experience, there can be added pressure when the sounds we make or listen to impinge on others.

Listening widespread, although differs by device type

Beauty is in the eye of the beholder, or perhaps the ear. The music some may consider beautiful may seem like noise to others. Similarly, the phone call we may think thoughtful may sound to others like distracting chatter.

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Wireless Bluetooth headsets by smartphone operating system [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 8, 2020 Who uses wireless Bluetooth headsets more – iPhone users or Android smartphone users? This MetaFAQs reports on the relative popularity between the two ecosystems, as well as splitting out whether in-ear or over-the-ear designs are used more than the other. About MetaFAQs MetaFAQs are answers to frequently…

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Wireless Bluetooth headsets by country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 1, 2020 Wireless Bluetooth headsets have become a handy accessory for roughly one in four online adults in the US, Germany, UK, and Japan. More users are choosing in-ear designs than over-the-year types. This research is based on surveys with 12,516 online adults in the US, Germany, UK, and…

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The mobility of tablets [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 28, 2020 Tablets are made to be mobile, but are they being used that way? Have tablets made inroads into the workplace or schools? This MetaFAQs reports on the locations that tablets are being used among online adults in three countries and over five years. About MetaFAQs MetaFAQs are…

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