MetaFacts TUP/Technology User Profile analysis results for subscribers
Dan Ness, Principal Analyst, MetaFacts, May 22, 2019 Most Americans value their privacy, although many have resigned themselves to having less, while others are taking steps to better safeguard theirs. Are privacy concerns a factor affecting the behavior or everyday Americans? Do attitudes and beliefs around privacy affect technology usage? Do Americans trust some brands…
Dan Ness, Principal Analyst, MetaFacts, May 8, 2020 There are many ways to serve technology users, and each family of operating systems – Apple’s, Google’s, and Microsoft – have expanded in different ways. While Windows-driven products are being actively used by nearly three-fourths (73%) of U.S. online adults, Apple macOS and iOS devices and Google…
Dan Ness, Principal Analyst, MetaFacts, May 2, 2019 Will tablets go mainstream, so much so that they’re the first device consumers reach for? A persistent yet small group of Americans use their tablet more than a smartphone or PC. Are the rest missing something? Might this edge group grow? The size of the tablet-first segment…
Dan Ness, Principal Analyst, MetaFacts, April 19, 2019 Do customers act on ecosystems, choosing to focus within a brand’s family for their products and services? How many technology users are exclusive, or at least favor one over another? Only one in eight (12%) of online adults around the world are truly exclusive, using products and…
Dan Ness, Principal Analyst, MetaFacts, April 5, 2019 Magazine and newspaper writers envision a world of digitally-connected readers hanging on their every word. Despite the ubiquity of connected devices, from smartphones and PCs to tablets, that’s not currently the case. Fewer than half of online adults regularly read a magazine, newspaper, or periodical using any…
Dan Ness, Principal Analyst, MetaFacts, March 15, 2019 Streaming subscriptions are popular, with 69% of online adults actively using at least one type of free or paid digital media subscription. Penetration is highest among younger than older American adults. Nearly nine in ten online adults in the US aged 18-34 use a digital media subscription….
People love their Smartphones and find more to do with them than PCs or Tablets. Around the world, there are few activities done with PCs as regularly as are done with Smartphones. Furthermore, there are no activities done more so on Tablets than on either Smartphones or PCs. Usage profiles vary somewhat by country. Online adults in the U.S. use their connected devices differently than users in many other countries.
Home consumers are moving to newer Notebook PCs, although in some countries, older ones get used longer. Getting optimum value from one’s technology investment is a laudable goal, although at odds with having the latest and greatest.
Apple and Samsung have the highest share of their users actively using two or more of their devices.
This is based on the MetaFacts TUP/Technology User Profile 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.
Is an iPad a computer? Is a Microsoft Surface a tablet? What about Chromebooks – how do they fit into the user’s uses? The major tech marketers are working to shift perceptions, such as Apple’s positioning of the iPad as a computer. Even though perceptions do shift buying decisions, user innovation and inertia are a force to reckon with. Many users have already pioneered ways to use their devices. We went straight to the users to see if they’re using tablets and notebooks the same, using iPads differently from Android tablets, and Windows notebooks from Chromebooks. Our basic hypothesis is that perceived differences, if substantial, can be confirmed by measuring user behavior.
iPads are more useful – based on users doing more with them. A higher share of users of recently-acquired home-owned tablets utilizes their Apple iPads for more of the major tablet activities than users of new Windows tablets or new home Android tablets. This is based on results from the MetaFacts TUP 2018 survey, conducted among 14,273 respondents across the US, UK, Germany, India, and China.