Baby Boomers – Page 4 – MetaFacts TUP Client Portal

July 14, 2022October 12, 2022

American women 40+ and their technology

As the average age of the tech-savvy increases, the face of the average technology user is shifting. A major player in the arena of tech is the American woman aged 40+. This TUPdate reports on the unique attitudes and tech habits of American women at or over 40—a group of 69.3 million Americans. This analysis splits American women aged 40 and older into four segments based on their attitudes, values, and profiles of their use of technology. Report [TUP_doc_2022_0714_fema] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities, Consumer Electronics.

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June 30, 2022October 12, 2022

American retirees and their technology

The number of America’s online retirees has been on a steady incline–increasing by 5% each year since 2018—and retirees’ enthusiasm for tech has steadily increased, too. But just how active are American retirees, and how do their attitudes and values impact usage? This TUPdate reports on the unique attitudes and tech habits of American retirees, a group which is made up of 48.8 million Americans. This analysis splits American retirees into 6 segments based on their attitudes and values. Report [TUP_doc_2022_0630_reti] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities.

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June 3, 2022February 26, 2024

Highlights: User Profile

Sociodemographically distinct groups vary in composition, technology devices and services, and how they use what they have. Most advantaged groups have bolstered their technology collection during the pandemic and increased their usage levels. Most disadvantaged segments, meanwhile, have used what they have at hand more so than acquiring newer technology. Older millennials have the wealthiest collection of technology devices, well above that of every other age group. This TUP Highlights report includes the following sections: usage segments, segments, and trends in segments.

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December 20, 2021October 20, 2023

Highlights: Devices

There has been a sea change in which connected devices people use as well as how they use them. This TUP Highlights report details the trends in device ownership, the shifts between technology ecosystems, and market penetration levels. It spells out the major activities for each type of device, and how usage has changed. Furthermore, it details how many employees use personal devices for remote work.

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December 14, 2021October 20, 2023

Technology wealth of American generations

Which American generation has the largest collection of connected devices? How much does each generation have of the active installed base? This TUP analysis reports on the total number of connected devices – mobile phones, PCs, tablets, and game consoles – by generational cohort – GenZ, Younger/Older Millennials, Younger/Older GenX, Younger/Older Boomers, and before.

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March 28, 2021October 20, 2023

iPad and Android tablet use by generational age group [MetaFAQs]

Although age can play a role in device use, this is not always the case when it comes to the line between Android tablet and Apple iPad customers. Can the same be said across countries? Are iPads more deeply penetrated among younger or older adults? How have Android tablets fared among older versus younger adults?
This MetaFAQs details the market penetration of Apple iPads and Android tablets by generational age groups of online adults in the US, UK, Germany, and Japan in 2020.

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October 27, 2020November 3, 2024

Not Your father’s smartphone carrier – American age skew [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 27, 2020 Wireless carriers have attracted subscribers that vary by age. This MetaFAQs reports on the age profile of Verizon, AT&T, T-Mobile, Sprint, TracFone, and other wireless carriers to show where there may be an age skew, and in which direction. About MetaFAQs MetaFAQs are answers to frequently asked…

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October 13, 2020November 3, 2024

American iPhone carriers – a generational divide [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 13, 2020 Apple iPhones appeal more strongly to some age groups than others, just as certain wireless carriers have attracted more of some age groups than others. This MetaFAQs looks at the age distribution of American Apple iPhone users by their wireless carrier. About MetaFAQs MetaFAQs are answers to…

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October 7, 2020November 3, 2024

Why do Nextdoor users say “get off my lawn!”? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 7, 2020 Users of the hyper-local social network Nextdoor have developed a reputation distinct from Facebook or Instagram users. This MetaFAQs details the generational age distribution of American adults that sometimes use Nextdoor, only use Nextdoor instead of other major social networks, as well as those who actively use…

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January 24, 2020November 3, 2024

Generational wealth – in tech devices [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, January 24, 2020 Millennials may be getting bad press for lagging in real estate and financial investments, but they’re well invested in tech devices. Millennials use the largest number of connected devices per capita, including more than the next-younger generation – GenZ. PCs are the major device for all generations,…

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