MetaFacts TUP/Technology User Profile analysis results for subscribers
Which American generation has the largest collection of connected devices? How much does each generation have of the active installed base? This TUP analysis reports on the total number of connected devices – mobile phones, PCs, tablets, and game consoles – by generational cohort – GenZ, Younger/Older Millennials, Younger/Older GenX, Younger/Older Boomers, and before.
Most Americans regularly use more than one connected device – smartphones, feature phones, PCs, tablets, and game consoles. This MetaFAQs reports on the online adult’s primary device – the one they use more often than other devices – comparing adults by their age group.
The majority of online adults are using more than one connected device – a mobile phone, PC, tablet, or game console. The device they use the most – their primary device – varies across age groups. More adults under age 35 primarily use a smartphone while those 35 and over rely on a computer. This MetaFAQs details the primary device of online adults by four age groups.
Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.
Worldwide, smartphones have grown to be the primary device used the most by nearly half of online adults. Among American adults, PC usage continues to lead, although the gap has narrowed.
The growing market penetration of smartphones has been sustained and strong, and yet has not fully replaced the use of basic feature phones. This MetaFAQs reports on the penetration of both smartphones and basic feature phones among online adults in the US, Germany, UK, Japan, and among China’s most highly educated adults.
Does cultural identity impact device use? In TUP 2020 and many earlier waves, we asked American respondents which racial or ethnic group they identify with – White/Caucasian, Black or African American, Asian, and others. We also asked respondents if they were Spanish, Hispanic, or Latino. We combined the responses into five overall categories: White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and Other/non-Hispanic. This TUPdate reports on key device usage (smartphone, PC, tablet, or basic cell phone) by racial/ethnic/Hispanic group alongside education status, income group and household income. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Are smartphones mostly being used by higher income Americans? Is there a digital divide by ethnic/Hispanic group within upper and lower income groups? This MetaFAQs looks at the market penetration of smartphones, PCs, tablets, and feature/basic cell phones among White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and other groups. About MetaFAQsMetaFAQs are answers to frequently asked questions about…
Does having a college education or not coupled with ethnic/Hispanic group make a difference in the market penetration of key connected devices? Do White/non-Hispanic college graduates have higher levels of device use then Black/non-Hispanic or other groups? Does this vary by device type? This MetaFAQs reports on the active penetration of smartphones, PCs, tablets, and…
Is there a divide in which ethnic/Hispanic group of Americans use connected devices? Do some groups use smartphones or PCs at a higher or lower rate than others? Do tablets or feature/basic cell phones have a higher or lower penetration rate? This MetaFAQs reports on the usage of connected devices by type among online Americans…