Black – MetaFacts TUP Client Portal

October 30, 2022March 30, 2023

Any home tablet usage & plans by socioeconomic groups

Sweeping user shifts may be ahead for home tablets. Usage rates have been dropping since 2018 across most market groups. The strongest interest in purchasing a home tablet is among a very different set of Americans than are currently using them. Purchase plans point to a younger user profile, especially those employed and with children.

This MetaFAQs profiles active adult users of home tablets by age, gender, life stage, and employment status. The sociodemographic analysis includes traditionally advantaged and disadvantage groups. It also reports on those who are planning to buy a home tablet.

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June 3, 2022February 26, 2024

Highlights: User Profile

Sociodemographically distinct groups vary in composition, technology devices and services, and how they use what they have. Most advantaged groups have bolstered their technology collection during the pandemic and increased their usage levels. Most disadvantaged segments, meanwhile, have used what they have at hand more so than acquiring newer technology. Older millennials have the wealthiest collection of technology devices, well above that of every other age group. This TUP Highlights report includes the following sections: usage segments, segments, and trends in segments.

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December 6, 2021October 10, 2022

Technology profile of Black Americans aged 18-49

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans aged 18 to 49 who identify as Black or African-American – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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January 15, 2021November 3, 2024

The digital device divide [TUPdate]

Does cultural identity impact device use? In TUP 2020 and many earlier waves, we asked American respondents which racial or ethnic group they identify with – White/Caucasian, Black or African American, Asian, and others. We also asked respondents if they were Spanish, Hispanic, or Latino. We combined the responses into five overall categories: White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and Other/non-Hispanic. This TUPdate reports on key device usage (smartphone, PC, tablet, or basic cell phone) by racial/ethnic/Hispanic group alongside education status, income group and household income. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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October 24, 2020October 8, 2022

Home PC use declined in 2020, especially among non-White, non-Asian online Americans [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 24, 2020 Among online Americans, Home PC use declined overall between mid-2019 and mid-2020. Declines were not even by ethnicity/Hispanic groups. This MetaFAQs splits the market penetration of home PCs by White/non-Hispanic, Asian/non-Hispanic, Black/non-Hispanic, Hispanic, and Other/non-Hispanic online Americans. About MetaFAQs MetaFAQs are answers to frequently asked questions about…

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October 17, 2020November 13, 2023

PC use declined in 2020, especially among non-White, non-Asian online Americans [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 17, 2020 Fewer online Americans were regularly using a PC in mid-2020 than in mid-2019. This MetaFAQs splits PC penetration rates by ethnic/Hispanic groups. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a…

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October 10, 2020November 1, 2024

Key device usage by ethnic/Hispanic income group and household income [MetaFAQs]

Are smartphones mostly being used by higher income Americans? Is there a digital divide by ethnic/Hispanic group within upper and lower income groups? This MetaFAQs looks at the market penetration of smartphones, PCs, tablets, and feature/basic cell phones among White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and other groups. About MetaFAQsMetaFAQs are answers to frequently asked questions about…

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October 3, 2020November 3, 2024

Key device usage by ethnic/Hispanic group and educational status [MetaFAQs]

Does having a college education or not coupled with ethnic/Hispanic group make a difference in the market penetration of key connected devices? Do White/non-Hispanic college graduates have higher levels of device use then Black/non-Hispanic or other groups? Does this vary by device type? This MetaFAQs reports on the active penetration of smartphones, PCs, tablets, and…

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September 26, 2020November 3, 2024

Key device usage by ethnic/Hispanic group [MetaFAQs]

Is there a divide in which ethnic/Hispanic group of Americans use connected devices? Do some groups use smartphones or PCs at a higher or lower rate than others? Do tablets or feature/basic cell phones have a higher or lower penetration rate? This MetaFAQs reports on the usage of connected devices by type among online Americans…

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.