Boomers – Page 9 – MetaFacts TUP Client Portal

October 25, 2022November 13, 2023

Home notebook/laptop computer usage & plans by socioeconomic groups

Home notebooks became a darling of the pandemic as many Americans began working at home. After a surge, market penetration rates have dropped to pre-pandemic levels or below.

Historically disadvantaged groups have had the furthest retreat from regular home notebook use.

Looking ahead, the strongest purchase intentions are among older Adults – Millennials and Gen X. Fewer Gen Z adults are embracing computers, whether fixed or mobile, and Boomers are sticking with the ones they already have.

This TUPdate looks at the profile of American adults who currently use or intend to use a personally owned home notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

October 24, 2022February 15, 2023

Android smartphone usage & plans by socioeconomic groups

Android smartphones continue to predominate as products for lower and moderate socioeconomic groups, both active users as well as those aspiring to have newer Androids. Several traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. As overall Android smartphone penetration has dropped among Americans during the pandemic, adoption faltered the furthest among disadvantaged groups. However, two upper socioeconomic groups have higher penetration rates than five years earlier.

This TUPdate looks at the profile of American adults who currently use or intend to use an Android smartphone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 23, 2022November 13, 2023

iPhone usage & plans by socioeconomic groups

The Apple iPhone continues to be a product for upper socioeconomic groups, both active users as well as those aspiring to have newer iPhones. Traditionally advantaged groups have higher iPhone market penetration rates than those historically disadvantaged. During the pandemic, iPhone adoption faltered among disadvantaged groups, with 2022 showing a return to broadening penetration.

This TUPdate looks at the profile of American adults who currently use or intend to use an iPhone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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July 14, 2022October 12, 2022

American women 40+ and their technology

As the average age of the tech-savvy increases, the face of the average technology user is shifting. A major player in the arena of tech is the American woman aged 40+. This TUPdate reports on the unique attitudes and tech habits of American women at or over 40—a group of 69.3 million Americans. This analysis splits American women aged 40 and older into four segments based on their attitudes, values, and profiles of their use of technology. Report [TUP_doc_2022_0714_fema] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities, Consumer Electronics.

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December 20, 2021October 20, 2023

Highlights: Devices

There has been a sea change in which connected devices people use as well as how they use them. This TUP Highlights report details the trends in device ownership, the shifts between technology ecosystems, and market penetration levels. It spells out the major activities for each type of device, and how usage has changed. Furthermore, it details how many employees use personal devices for remote work.

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December 14, 2021October 20, 2023

Technology wealth of American generations

Which American generation has the largest collection of connected devices? How much does each generation have of the active installed base? This TUP analysis reports on the total number of connected devices – mobile phones, PCs, tablets, and game consoles – by generational cohort – GenZ, Younger/Older Millennials, Younger/Older GenX, Younger/Older Boomers, and before.

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March 28, 2021October 20, 2023

iPad and Android tablet use by generational age group [MetaFAQs]

Although age can play a role in device use, this is not always the case when it comes to the line between Android tablet and Apple iPad customers. Can the same be said across countries? Are iPads more deeply penetrated among younger or older adults? How have Android tablets fared among older versus younger adults?
This MetaFAQs details the market penetration of Apple iPads and Android tablets by generational age groups of online adults in the US, UK, Germany, and Japan in 2020.

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December 14, 2020November 3, 2024

Smart displays beginning with youthful interest [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 14, 2020 Who are the first to use Smart Displays? The few Smart Displays that are being used in the marketplace have stronger penetration among younger than older adults. Based on our most recent research results in TUP/Technology User Profile 2020, market penetration is still quite small. Meanwhile, our…

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December 4, 2020November 3, 2024

Generation gap amplified by headsets [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 4, 2020 Are younger adults different than older adults in using wireless Bluetooth headsets? For millennia, humans have experienced a generation gap, both younger and older ones pondering why different-aged others don’t hear what they have to say. Current technology – especially Bluetooth wireless headsets – may make the…

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December 2, 2020November 3, 2024

Game console brands by age group [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 2, 2020 Do different age groups play favorites when it comes to game consoles? Do any brands stand out as being used more often by some age groups than others? This MetaFAQs answers these questions based on results from the 12,516 online adults responding to the MetaFacts TUP/Technology User…

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