Collaboration – MetaFacts TUP Client Portal

October 23, 2024November 6, 2024

Profile of Copilot+ PC early adopters – their AI attitudes, use cases, activity trends, and profile

Background:
Many major PC makers have recently launched AI Copilot+ PCs, enabling consumers and employees to make the most of many AI tools. The earliest brands include HP, Acer, ASUS, Lenovo, Microsoft, Dell, and Samsung, including Qualcomm technology. With so much promotional hype and confusion around AI, getting a reality check from users is essential.

Are early adopters of Copilot+ PCs very different from users of non-Copilot+ Windows 11 PCs? Windows 10 PCs? Apple Macs? The general online public?

Who are these newest buyers?

Which types of use cases are the early adopters getting AI assistance with?

How are their attitudes about AI different from the rest of the online world? Are they more positive, or are they more negative?

What are their concerns? Privacy? Wrong answers? Are they underwhelmed? And how strongly are they concerned?

What do they enjoy about using AI assistance? Creativity? Productivity? Learning new things?

Why did they buy a Copilot+ PC?

Approach:
This research is based on a survey of 11,852 online adults in the US, Germany, UK, and Japan, drawn and weighted to be representative of the online population. From this dataset, MetaFacts screened and profiled 3,131 respondents who use AI assistance with their regular activities. These use cases most used with Copilot+ PCs include personal creativity, professional creative software for work purposes, creating videos for work purposes, writing, and using professional creative software for personal purposes. Furthermore, the study details more than 80 activities, the share that are regularly done, and the percentage that are done using AI tools.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

September 22, 2024November 6, 2024

The connection between AI-assisted activities and home printing

Background:

Home printers have been declining in market penetration and usage for years. Before the pandemic, adults worldwide relied less on home computers or home printers and more on smartphones, tablets, or, for some of the employed, work computers and work printers. With the onset of the pandemic, many employees, students, and parents turned to home printers to get their work or schooling done. Recent widespread attention to AI holds the promise of a home printing resurgence as early adopters tap into their creativity or learning using AI tools, potentially sparking renewed interest in printing their creations.

Approach:

MetaFacts surveyed 12,032 online adults in the US, Germany, UK, and Japan as part of its annual TUP/Technology User Profile 2024 study. Within the survey, along with detailing the home printers respondents regularly use, we have them report about their printing activities. They also detail the activities they regularly do with their connected devices and those they do with assistance from an AI tool. Additionally, we assess their attitudes about AI’s ability to help them be more creative or productive.

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September 20, 2024November 1, 2024

American employees and AI-assisted use cases – an emerging yet complicated work relationship

The workforce is one of the primary target markets for generative AI. From knowledge workers to front-line workers, employees of all roles have evaluated and implemented AI for various use cases. Many employers have been the driving force behind the commercial adoption of AI as they hope for productivity gains. Many employees are early adopters and find personal applications they enjoy, shaping their experience and expectations. However, broad market adoption has continued to encounter challenges. Employees and employers alike express concerns about their privacy, disappointment in what they’ve seen so far, and apprehension about getting too many wrong answers.

Approach

This TUPdate is based on the attitudes of 3,422 online employees in the US, selected and weighted to represent the online population. As part of the TUP/Technology User Profile 2024 wave, MetaFacts included questions about employees’ attitudes and expectations of generative AI tools. The survey measured attitudes around the benefits active AI users are enjoying, hopes for the future, privacy concerns, usefulness, and hardware limits. We defined active AI use as a combination of regular activities involving AI tools, specific services like ChatGPT and Copilot, or a Copilot+ PC. Among more than 80 regular use cases across all devices – smartphones, computers, or tablets – we reviewed various work-related activities, spanning communication, collaboration, creation, productivity, and others.

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February 4, 2024September 25, 2024

Most digital work collaboration progress is supported by Gen Z and Millennials

The practice of working across the web using collaborative platforms such as Google Docs has remained largely unchanged since 2018. Among millennials in China and the US, the activity has even decreased. Gen Z adults across most countries surveyed have the highest or second-highest penetration rates.

This MetaFAQs reports on the percentage of online adults who regularly collaborate on work files in the US, Germany, the UK, Japan, and China split by age generation. Report [TUP_doc_2024_0204_colt] in TUP Lenses: User Profile; Activities; Work/Life Balance

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January 29, 2024December 5, 2023

Employers lag in home computer provisioning

More workers use a home computer for work than use an employer-provided computer. With the onset of the pandemic, employees and employers alike suddenly scrambled for ways to get their work done. For many employees, especially knowledge workers, having access to a computer is vital. However, not all employers have supported remote workers by providing a computer, and instead have relied on employees using their home computers. Currently, in all countries surveyed except for the UK, more workers use a home PC for work-related activities than use a work computer.

This MetaFAQs reports on the percentage of remote workers and non-remote workers who use a home computer for work-related activities or use an employer-provided PC, across the US, Germany, UK, Japan, and China. Report [TUP_doc_2024_0129_hwpc] in TUP Lenses: PCs; Activities; Work/Life Balance

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January 26, 2024September 25, 2024

Productivity is increasingly lead by smartphones and younger adults

People use connected devices to be productive, actively engaging in a broad set of activities spread among their various devices. The use of smartphones for productivity is growing while the use of computers has flattened or is even in decline. Younger adults have embraced productivity activities, although Gen X and millennials use different types of devices to get things done.
This MetaFAQs reports on the number and percentage of online adults who regularly perform a set of productivity activities, from work file collaboration to appointment scheduling. These results are further split by mean age and generation and trended by age and device type for Americans from 2020 through 2023. Report [TUP_doc_2024_0126_prod] in TUP Lenses: Activities, Mobile Phones, PCs, User Profile, Devices, Communication

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December 9, 2023November 15, 2023

Gen Z’s lead in online teamwork may transform the workplace

Digital collaboration has expanded over a decade, with newer generations adopting online teamwork swiftly. Gen Z, especially in the US and UK, actively collaborates on personal files, more so than for work. Current workplace practices limit their broader collaboration. Yet, they might pave the way for enhanced collaborative tool usage in the future.

This MetaFAQs reports on the use of connected device to collaborate on files, splitting the activity by work-related and personal files, and splitting further into generational age groups and countries. Report [TUP_doc_2023_1209_coll] in TUP Lenses: User Profile; Activities; Work/Life Balance

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September 19, 2023October 17, 2023

Growing shift to online collaboration – for some

Collaboration tools are seeing a steady increase in adoption among users. This trend was significantly influenced by the global shift to remote working due to the COVID-19 pandemic. As workers transitioned to home-based environments, there was a pressing need for efficient tools to maintain productivity. This change paved the way for embracing non-conventional methods, prompting many to utilize consumer-focused solutions for professional tasks. Larger organizations’ IT/IS departments often found it challenging to swiftly modify their existing systems. As a result, employees took the initiative, driving the momentum to ensure their effectiveness wasn’t hampered. This has amplified the use of collaborative tools, allowing multiple users to work on files or documents simultaneously. It’s noteworthy that employees in the largest and smallest American corporations have adopted these collaborative practices at a distinct pace compared to their counterparts in medium-sized enterprises. In other countries, employees with the largest employers are leading the way. This information is crucial for technology marketers, researchers, and analysts to understand and strategize accordingly.

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September 9, 2022March 8, 2024

College students aged 18-24 are uniquely creative

Young college students have long been a favorite for technology companies, mainly due to their eagerness to use technology, openness to experimentation, and a quest to establish brand dominance early. Younger adults are widely appreciated for their creativity, such as being exhibited on sites such as TikTok. However, the pandemic and economic shifts have impacted young adults, college students, and especially young college students. This MetaFAQs reports on the top 10 activities college students aged 18 to 24 use regularly with a smartphone, computer, or tablet, as well as those being done at a substantially higher rate among students than the average online adult. Comparisons include Americans and a global view of adults in the US, Germany, the UK, Japan, and China.

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September 6, 2022October 2, 2022

Work follows employees home, although less so than last year

Home computers – those acquired with personal funds – are used by most employees for work-related activities. Americans and employees in Germany, the UK, Japan, and China peaked in 2021 and subsided in 2022. This MetaFAQs reports on employees using a home computer for work-related activities. It details the work activities with home computers, from communication to collaboration and productivity. As a historical contrast, it includes comparable results from the 1987 TUP/Technology User Profile wave.

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