Tag: Consumer behavior

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How and where PCs and tablets are used differently than smartphones [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, January 11, 2019

People love their Smartphones and find more to do with them than PCs or Tablets. Around the world, there are few activities done with PCs as regularly as are done with Smartphones. Furthermore, there are no activities done more so on Tablets than on either Smartphones or PCs. Usage profiles vary somewhat by country. Online adults in the U.S. use their connected devices differently than users in many other countries.

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News and adblocking – a persistent challenge [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, April 13, 2018

Keep stopping the ads!

So say a large and growing group of consumers.

There are multiple ways consumers are expressing this, from actively using ad blockers, to moving beyond “freemium” sites and content to those offering an ad-free experience with a paid subscription, or simply reducing their media consumption.

Ad blockers are being used by a substantial share of online adults in the US. Based on our 2017 wave of TUP/Technology User Profile throughout the US, 40% of Connected Adults are actively using an ad blocking app on at least one of their connected devices.

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Pocket full of fun – entertainment activities [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, February 1, 2018 Which is more fun – the one-trick-pony device that does one fun thing well, or the device you can use for many types of entertainment? In India, the most-preferred connected device for fun is a smartphone or a basic feature phone. Connected adults in India find more…

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How many years do consumers use their notebook PCs? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, January 29, 2018 How many years do consumers use their Notebook PCs? Based on our MetaFacts TUP/Technology User Profile 2017 survey, the average is 3.1 years around the world. In the US, the average is a full half-year newer, at 2.6 years. Among the world’s leading economies, Germans use their…

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.
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