Broad creativity with tablets [MetaFAQs]

Much marketing surrounding tablets has focused on the creative capabilities of these devices. This MetaFAQs considers: Are many tablets being used for creativity-supporting activities? Is there a standout creative activity used most often with tablets? This MetaFAQs details the percentage of adults in 2020 using tablets for a range of creative activities (personal creativity, video creation, graphics/presentations, and creative software use) in the US, UK, Germany, and Japan.

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The most creative – PCs or smartphones? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, February 9, 2017


Creativity eludes definition, yet we know and admire it when we see or feel it. Well beyond simple clicks, creative activities greatly add to the collective oeuvre while also giving voice to expression.

It might well be argued that creativity is shown in the clever use of hashtags, emojis, or Snapchat video filters. I’m choosing to identify creativity broadly and practically – how the most-creative, most-involved tech activities get done. Activities such as creating presentations and videos require forethought and a blending of skills. Some activities such as taking photographs are now so widely commonplace that the activity spans the professional photographer to the budding amateur. So, for this analysis, I’m considering this a moderately-creative activity.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.