How different are advantaged from disadvantaged Americans in whether or not they use a home PC? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the penetration of home PCs within each socioeconomic group.
Profile of home PC users by brand
The major PC makers have attracted very different sets of customers, with some brands being used primarily by younger people and others more like someone’s father’s brand. This MetaFAQs report profiles the users of home PCs by brand and age group, showing the percentage of users in the US as well as collectively across the US, UK, Germany, and Japan.
PC penetration by socioeconomic groups
How different are advantaged from disadvantaged Americans in whether or not they use a PC, whether personally owned, employer-provided, for self-employment, school, or another one? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the penetration of PCs within each socioeconomic group.
Dominant tech device brands [MetaFAQs]
Apple dominates most users around the world and especially in the US. However, its expansion has flattened while computer leaders Dell and HP have had their market penetration contract. Number two Samsung, having experienced modest gains in the first year of the pandemic, has since declined in part due to withering user demand, supply chain issues, and competitive pressures.
This TUPdate reports on the percentage of online Americans who are using at least one of a market leader’s products: Apple, Samsung, Dell, HP, Sony, Lenovo, Acer, ASUS, and Huawei.
Lawyer Cat and Windows 11 – home PC demand to rise [TUPdate]
What do the “Lawyer Cat” meme and Windows 11 have in common? They both require a tech upgrade. The not so tech-savvy lawyer who accidentally made his face into a cat avatar during an online meeting due to his older PC and lack of tech knowledge could be one of many who need an upgrade. Windows 11 is likely to need users to have newer home PCs than what they’re actively using today. This TUPdate reports on the age, household size, usage, and employment roles of online adults using older home PCs.
Home PC users by age in the US [MetaFAQs]
Are younger Americans embracing or avoiding home PCs? Have some home PC brands attracted a younger or an older clientele?
This MetaFAQs reports on the age of American home PC users by brand. The specific home PC brands are Dell, HP, Lenovo, Apple, Acer, and ASUS. This report measures online adults in the United States from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
All-in-one desktop PCs by country [MetaFAQs]
Sometimes having “it all” is not indicative of popularity. This MetaFAQs considers: Are desktop AiOs (All-in-One desktop PCs) being widely used? Who is the installed base share leader among leading brands Apple, HP, Dell, Lenovo, and Fujitsu?
This MetaFAQs details the percentage of adults using any of the major brands of AiOs (All-in-One desktop PCs) in the US, UK, Germany, and Japan in 2020.
The second life of home PCs [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, February 6, 2020
Home PCs enjoy a longer life than in their original owners’ hands, as many are ultimately enjoyed by someone else. This is more strongly true in developed countries than in developing ones.
The persistent PC – with a perennial core [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, June 7, 2019 Americans continue to hang on to PCs as they expand their collection of actively connected devices. Instead of Tablets and Smartphones fully replacing PCs, they have added to the mix. Even so, the most-dedicated core of PC has settled to a stable size following the shift. This…
Apple & Samsung lead in multi-device loyalty [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, November 29, 2018
Apple and Samsung have the highest share of their users actively using two or more of their devices.
This is based on the MetaFacts TUP/Technology User Profile 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.