The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans aged 18 to 49 who identify as Black or African-American – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.
Average number of PCs being used among socioeconomic groups
How different are advantaged from disadvantaged Americans in how many PCs they use? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or ethnic groups? This TUP analysis reports on the number of PCs actively used within each socioeconomic group.
Average number of tablets being used among socioeconomic groups
How different are advantaged from disadvantaged Americans in how many tablets they use? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, lesser-educated, elderly, or ethnic groups? This TUP analysis reports on the number of tablets actively used within each socioeconomic group.
Shift in device hours by socioeconomic groups
How different are advantaged from disadvantaged Americans in how intensively they use their technology devices? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the average number of hours connected devices – mobile phones, computers, and tablets – being used by each socioeconomic group.
Home PC penetration by socioeconomic groups
How different are advantaged from disadvantaged Americans in whether or not they use a home PC? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the penetration of home PCs within each socioeconomic group.
PC penetration by socioeconomic groups
How different are advantaged from disadvantaged Americans in whether or not they use a PC, whether personally owned, employer-provided, for self-employment, school, or another one? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the penetration of PCs within each socioeconomic group.
Demographics of those working from home [TUPdate]
Workers working from home are younger than average, more often married or coupled than single, and more likely to be a college graduate. This TUPdate reports on the age, marital status, and educational attainment of employees regularly working from home, as well as their household demographics: household size, income, presence of children, and ownership or rental of dwelling.
Watching the watches – smartwatches and fitness bands [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, December 12, 2019
Smartwatch and fitness band penetration tapers to 2016 levels
The race for the wrist has settled into a larger-than-niche and less-than-majority position. Over the last three years, the share of online Americans using at least one smartwatch has grown from one in six to one in five, only to settle back to the one-in-six level. This is based on the TUP/Technology User Profile 2019 survey of 8,060 online adults in the US, and from the prior three annual waves.
Smartphones rise, PCs and printers float, tablets waver – user trends [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 23, 2018
The number of connected adults continues to rise in the US. Based on our TUP/Technology User Profile 2017 wave, there are 212.6 million adults who regularly connect to the Internet using a PC, mobile phone, tablet, or game console. This number is up 18.9 million from the 193.8 million adults we reported in our TUP 2013 wave.
While some of the increase has come from a growing adult population, the share of adults actively connected has also grown, due in large part to the increasing use of smartphones.
The use of tablets such as Apple’s iPad has also expanded since 2013, although declined somewhat in 2017.
Voice assistants-does age matter? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, March 13, 2018 Age matters when it comes to voice assistant use, and it’s overly simplistic to say that they’re mostly being used by younger adults. Yes, there’s a strong age difference between active voice assistant users, former users, and those who’ve never even given one a try. Age by…