Devices – Page 2 – MetaFacts TUP Client Portal

February 7, 2024March 11, 2024

Remote workers pay their own phone bills

Most remote workers cover their smartphone costs, even for work use. That is true regardless of whether they use their smartphones for work-related activities. For a fraction of workers whose fees are curtailed by the employer, workers in the UK have the highest share of being supported for their 2nd smartphone, with workers in Germany being a close second. Workers in Japan have the highest share of reimbursement for their primary smartphone. This compares to the related finding that home computers used for work are also primarily paid for by the worker, not the employer.

This MetaFAQs reports on the percentage of online workers– full-time, part-time, or self-employed– who have their 1st, 2nd, and 3rd smartphone’s fees paid for or reimbursed by their employer, for the US, Germany, UK, Japan, and China. Report [TUP_doc_2024_0207_empc] in TUP Lenses: Mobile Phones; Work/Life Balance

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February 3, 2024February 5, 2024

Younger adults turn to used or refurbished tech

Younger adults are more likely to be sporting a used or refurbished device than older adults. This is especially true in the US, Germany, and the UK. Some of this practice is due to current socioeconomic challenges among younger adults.
This MetaFAQ reports on the percentage primary devices that are used or refurbished, including a smartphone, feature phone, computer, tablet, or game console. Report [TUP_doc_2024_0203_refu] in TUP Lenses: Devices; PCs; Mobile Phones; User Profile; Game Consoles, Gaming PCs, and Game-Playing

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February 2, 2024April 22, 2024

Three-fourths of American Gen Z adults use an Apple device, up from two-thirds, while the UK has the reverse trend

Dan Ness, Principal Analyst, MetaFacts, February 2, 2024

Summary

Anchoring Apple’s market strength is its technology ecosystem, primarily when more than one Apple device is used with another. One of the most basic market metrics of Apple’s progress is whether an adult is using at least one Apple OS device – an iPhone, an iPad, or a Mac.

This MetaFAQs reports on the percentage of online adults actively using at least one Apple OS device, split by country and age generation.

Apple’s growing market penetration, especially among later generations

Over half of all Gen Z and millennial adults in the US, UK, Japan, and China use at least one Apple device – an iPhone, iPad, or Mac
Among Gen Z adults in the US and Japan, Apple is approaching the three-quarter level in the market penetration of any of their key devices
The lowest level is among early generation Germans, those Boomers/Silent Generation Germans born in 1964 or earlier, where the share is two in nine. Even though this share is the lowest of all of the countries and generations surveyed, Apple’s penetration has risen within this group since 2020

January 30, 2024March 26, 2024

Game console usage sags among each generation; not game over among Gen Z

Game consoles have been a fixture among a sizable portion of adults for decades, although each earlier generation continues to lose interest. Since 2018, fewer adults in later generations have actively used a game console with each passing year.

This MetaFAQs reports on the multi-year change in the percentage of online adults in the US, Germany, the UK, Japan, and China who actively use a game console, split by age generation. Report [TUP_doc_2024_0130_cont] in TUP Lenses: User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing; Home Entertainment

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January 26, 2024April 15, 2024

Productivity is increasingly lead by smartphones and younger adults

Dan Ness, Principal Analyst, MetaFacts, January 26, 2024

Summary

People use connected devices to be productive, actively engaging in a broad set of activities spread among their various devices. The use of smartphones for productivity is growing while the use of computers has flattened or is even in decline. Younger adults have embraced productivity activities, although Gen X and millennials use different types of devices to get things done.

This MetaFAQs reports on the number and percentage of online adults who regularly perform a set of productivity activities, from work file collaboration to appointment scheduling. These results are further split by mean age and generation and trended by age and device type for Americans from 2020 through 2023.

Smartphones are the leading productivity tool

More online adults use smartphones for productivity than either home computers or those provided by employers
Only one productivity activity – collaborating on work files – is done by more adults with work PCs than with smartphones, and in this specific case, the difference is nominal
Across home PCs, regularly collaborating on personal files stands out as a top productivity activity
The most robust productivity activities using smartphones are oriented toward communication, allowing adults to stay in touch with coworkers

January 25, 2024December 5, 2023

A smartphone and computer are the top combo

Worldwide and in each country surveyed, the most-used combination of devices is to have a home computer, a smartphone, and no tablet. Having all three of these or only a smartphone are 2nd and 3rd and nearly equal. In Germany and China, using only a smartphone is ranked a distant 3rd. Conversely, in Japan, using all three is a distant 3rd. There is no significant difference by age group. Report [TUP_doc_2024_0125_comb] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets

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January 25, 2024March 19, 2024

Computer refresh rates keep on, buoyed by later generations

With the onset of the pandemic and related economic shifts, computer acquisition patterns did not spike substantially. After reaching a peak of new computer use in 2021, the share of Americans and Germans using a computer acquired in the prior 12 months has subsided.

This MetaFAQs reports the percentage of online adults using a computer acquired in the prior year, split by country and age generational group. Report [TUP_doc_2024_0125_newt] in TUP Lenses: Devices; PCs; User Profile

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January 25, 2024March 4, 2024

Printer market highlights and trends

The printer market enjoyed an early pandemic bump, but the long-term decline in printer use has returned, following the decline in computer use and the increase in smartphone, cloud, and social network usage. The latest generation – Gen Z – has not embraced printing, and when they do print, it’s often with a borrowed printer or printing service. A focus on certain groups of productivity and classic printing activities may renew attention to printing.

This TUPdate presentation highlights trends in the market demand for printers and printing, drawing on results from TUP in 2010 to the present, which are based on surveys of over 105,000 American online adults. In addition to printer-specific brands and printing activities, it includes the long-term trends affecting printers. These trends include: the growing shift to smartphone use, the declining use of personal computers, and the habits and preferences of later generations (Gen Z) versus those of earlier generations (Boomers and Silent Generation). It provides a review of printers in the market, who’s using them, why they’re using them (or not), and how forces in the economy and long-term trends in technology usage have an impact on the printer market. Report [TUP_doc_2024_0125_prtr] in TUP Lenses: Printers; Activities; User Profile

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January 24, 2024April 15, 2024

Game playing is widespread, although platform choices vary by generation

Dan Ness, Principal Analyst, MetaFacts, January 24, 2024

Summary

Playing games on an active, if casual, basis continues to be widespread, even as the choice of platforms is shifting. The worldwide and American trend away from regular PC use is affecting game playing and entertainment as much as productivity and creative activities. This year marks the first time that more American game players use a game console than a home PC.

This MetaFAQs reports on the number and percentage of online adults who regularly play immersive/action or other games using connected devices: a game console, home PC, gaming PC, primary PC, or smartphone. American adults are detailed by age generation and life phase: comprised of generation with educational and employment status.

Newer generations, focused platforms

That game playing is tilted toward younger generations may come as no surprise, although the choice of platforms varies by generations
Gaming PCs are highly skewed towards Gen Z and millennials, with these two generations comprising almost 90% of the active base of adult users
At the other end of the spectrum, boomers make up effectively the same relative share (12%) of adults playing games on connected devices, smartphones (12%), home computers (13%), and their primary PCs (11%)
It’s interesting that Gen X embraces game consoles at twice the rate of using a gaming PC. This reflects a growing inertia among Gen X adults who continue using game consoles instead of adopting relatively newer gaming PCs.

January 23, 2024December 5, 2023

Smartphone hours exceed computer hours in most countries

Adults spend more time using smartphones than computers in most countries surveyed. Online Americans use their smartphones for 5.1 billion hours per week and computers – at home, work, school, or others – for 4.5 billion hours per week. In Germany, online adults use their smartphones, computers, and tablets for a total of 2.8 billion weekly hours, half of which are while using computers.

This MetaFAQs reports on the billions of weekly hours adults use their smartphones, computers, and tablets in the US, UK, Germany, Japan, and China. Report [TUP_doc_2024_0123_hour] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Activities

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