Ethnicity – MetaFacts TUP Client Portal

February 2, 2024September 25, 2024

The top American page makers

The most active users of printers are generations in the middle, even while overall printer penetration is higher among earlier generations. Older millennial Americans have the very highest share of those who print more than 100 pages per month. Socioeconomic groups with higher incomes, further educational attainment, or children in the household include some of the busiest printer users.

This MetaFAQs reports on the percentage of Americans printing 100 or more pages per month, split by generation and detailing penetration among many historically advantaged and disadvantaged socioeconomic groups. Report [TUP_doc_2024_0202_page] in TUP Lenses: Printers; User Profile

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January 25, 2024September 25, 2024

Printer market highlights and trends

The printer market enjoyed an early pandemic bump, but the long-term decline in printer use has returned, following the decline in computer use and the increase in smartphone, cloud, and social network usage. The latest generation – Gen Z – has not embraced printing, and when they do print, it’s often with a borrowed printer or printing service. A focus on certain groups of productivity and classic printing activities may renew attention to printing.

This TUPdate presentation highlights trends in the market demand for printers and printing, drawing on results from TUP in 2010 to the present, which are based on surveys of over 105,000 American online adults. In addition to printer-specific brands and printing activities, it includes the long-term trends affecting printers. These trends include: the growing shift to smartphone use, the declining use of personal computers, and the habits and preferences of later generations (Gen Z) versus those of earlier generations (Boomers and Silent Generation). It provides a review of printers in the market, who’s using them, why they’re using them (or not), and how forces in the economy and long-term trends in technology usage have an impact on the printer market. Report [TUP_doc_2024_0125_prtr] in TUP Lenses: Printers; Activities; User Profile

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December 6, 2022February 5, 2024

The only set of connected devices Americans use

Since 2018 and through the pandemic, fewer online Americans have been using computers, game consoles, feature phones, and tablets. Smartphones, already near saturation levels, have continued to increase market penetration.

Is the smartphone headed towards being the last device standing, or is there some other device combination that is more widely used?

This TUPdate looks at the market penetration of key devices – computers, smartphones, feature phones, game consoles, and tablets – among American adults. Beyond their overall penetration rates, this analysis dives deeper into identifying the device combinations used by three of four American adults, and profiling who uses them.

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November 13, 2022November 13, 2023

Notebook/laptop usage by socioeconomic groups

Older Americans have discovered laptops as they increasingly see the appeal of mobile computing. Americans working from home had a momentary surge in laptop usage while working at home.

Market penetration rates have dropped to pre-pandemic levels or below. Historically disadvantaged groups have had the sharpest decline in active laptop use.

This TUPdate looks at the profile of American adults who currently use a notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 12, 2022March 30, 2023

Smartphone usage by socioeconomic groups

A surging group of older Americans has adopted smartphones, driving up the average age of smartphone users. Market growth took place among upper and lower socioeconomic groups, balancing many past inequities. While the younger Gen Z generation is often envisioned as exclusively using newer technology, economic realities have contributed to the temporary decline in smartphone use.

This TUPdate looks at the profile of American adults who currently use a smartphone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 10, 2022November 13, 2023

Windows notebook usage by socioeconomic groups

Windows laptop/notebook computers have declined in use during the pandemic, especially among traditionally disadvantaged groups of Americans. No traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. Employment status is a major factor associated with Windows laptop usage, less so than age.

This TUPdate looks at the profile of American adults who currently use a Windows laptop/notebook along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 9, 2022November 13, 2023

Apple computer usage by socioeconomic groups

Apple computers grew in usage during the pandemic, only to shrink below pre-pandemic levels. The shape and composition of the active Apple computer user base maintained relative strength among historically advantaged Americans and much less so among the traditionally disadvantaged. Advantaged Americans have been the ficklest. The skew toward younger Americans using Apple computers has flattened as older Americans increase their usage.

This TUPdate looks at the profile of American adults who currently use an Apple computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 6, 2022November 13, 2023

Apple notebook usage by socioeconomic groups

Apple notebook/laptop computers grew in usage during the pandemic, only to shrink to pre-pandemic levels. The shape and composition of the active Apple notebook computer user base maintained relative strength among historically advantaged Americans and much less so among the traditionally disadvantaged. The skew toward younger Americans using Apple notebooks has flattened as older Americans increase their usage.

This TUPdate looks at the profile of American adults who currently use a personally owned Apple notebook computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 3, 2022November 13, 2023

Home computer usage & plans by socioeconomic groups

Fewer Americans actively use a home computer than in 2018 before the pandemic. With each passing year, Americans in nearly every sociodemographic group have reduced their active use of a home computer. Purchase intentions, however, have foretold of a potential market composition shift with a resurgence of interest among some of the groups with the lowest usage rates.

This TUPdate looks at the profile of American adults who currently use a personally owned home computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 2, 2022March 30, 2023

Any home tower desktop computer usage & plans by socioeconomic groups

Home tower desktop computers have declined in active usage during the pandemic. Most remaining current users are older Americans or not employed outside the household. That may change soon. Purchase plans show strong interest growth among users with the lowest active usage rates.

This TUPdate looks at the profile of American adults who currently use and plan to purchase a home tower desktop computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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