Smartwatch valleys and peaks

Smartwatches are an important product category in their own right and also a barometer for a complete picture of the active breadth of technology ecosystems. Smartwatches, primarily from Apple or using the Android environment, form a sizable market share, in active use by one-ninth to one-fourth of online adults in the US, Germany, the UK, and Japan. Gen Z and millennial adults are leading their use. The Boomer/Silent generations have a small but quickly growing share. Looking ahead, purchase plans are not substantial, although they describe a reasonable replacement market.
This MetaFAQs reports on the market penetration of smartwatches, split by generational age group, Apple and Android, and country. Report [TUP_doc_2023_1218_wret] in TUP Lenses: Consumer Electronics; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking

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Modern communication shifts to coalesce around three modes

Communication methods have evolved over the past few decades. While landlines were once predominant, they’ve now taken a back seat. Asynchronous communication, like email, offers the advantage of connecting without simultaneous availability, often more convenient and effective. Text messaging, in particular, has experienced a significant rise, now standing as a leading communication method alongside emails.

Interestingly, while smartphones are labeled “”phones,”” their initial use leaned more toward texting than calling. However, synchronous communication methods are making a comeback on these devices. Email, text messaging, and phone calls share nearly equal user numbers, showcasing varied preferences among users.

Our communication choices often depend on reciprocation, given its two-way nature. As a result, user groups may flock together toward specific communication modes, either adopting new methods or moving away from older ones.

Later generations, specifically Gen Z, have been experimenting with alternative communication modes beyond email, texting, and phone calls, only recently returning to levels nearly as high as those before the onset of the pandemic. Earlier generations have increased their use of these three communication modes even while navigating a shift from computers to smartphones.

This TUPdate reports on the share of online adults using their connected devices for any of the three major communication activities – personal phone calls, emails, or text messages. It reports on the trends from 2017 through 2023, highlighting the shifts that took place following the onset of the pandemic. Furthermore, it details the differences in communication behaviors between generational age groups. Report [TUP_doc_2023_1212_comt] in TUP Lenses: Activities; Communication

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.