Hewlett Packard – MetaFacts TUP Client Portal

January 17, 2025January 28, 2025

Brother home printer successes may lead to future challenges

Background:

Printer users and printing shifted dramatically during the pandemic and ensuing economic changes. As many employees worked remotely for the first time, many struggled to establish a functional workspace at home, most often with little support from their employers. Students also adapted to many changes, with many shifting to virtual classrooms, including both adult and K-12 students. During this same time, the wave of digital transformation sped up, as employees and consumers alike found ways to product and share documents and information with less paper.

During these broad shifts, printer manufacturers found ways to adapt and position their offerings to unique sets of customers, many times ousting their entrenched competitors.

Approach:

For this one-time TUP data cut, MetaFacts tapped into the TUP/Technology User Profile 2024 wave to profile the users of home printers, specifically those using Brother home printers. MetaFacts also includes detailed data on user’s attitudes about AI, how they use their printers, details on their printing volume, and the printer consumables they use. In addition, MetaFacts has included their printer purchase intentions for the next 12 months.

The one-time TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

January 16, 2025January 28, 2025

Inertia and tradition defend Epson home printer installed base

Background:
Printer users and printing shifted dramatically during the pandemic and ensuing economic changes. As many employees worked remotely for the first time, many struggled to establish a functional workspace at home, most often with little support from their employers. Students also adapted to many changes, with many shifting to virtual classrooms, including both adult and K-12 students. During this same time, the wave of digital transformation sped up, as employees and consumers alike found ways to produce and share documents and information with less paper.

During these broad shifts, printer manufacturers found ways to adapt and position their offerings to unique sets of customers, many times ousting their entrenched competitors.

Approach:
For this one-time TUP data cut, MetaFacts tapped into the TUP/Technology User Profile 2024 wave to profile the users of home printers, specifically those using Epson home printers. MetaFacts also includes detailed data on users’ attitudes about AI, how they use their printers, details on their printing volume, and the printer consumables they use. In addition, MetaFacts has included their printer purchase intentions for the next 12 months.

The one-time TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.

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January 6, 2025February 18, 2025

Home mobile computing in the balance, as users choose

Background:

Mobile computing has extended the lifetime of computer use, especially home computer use, over the last half decade. However, users are increasingly turning to their smartphones as their primary mobile device, using them for activities formerly done with home notebooks/laptops. During this same time, the pandemic and subsequent remote work bolstered home notebook/laptop purchases. Home notebook/laptop acquisition trends benefitted because many employers were reticent to provide mobile computers to employees.

The usage of home notebooks/laptops has not been evenly distributed, with brands focusing on different market segments or use cases. More recently, the push toward AI-enhanced computers has met with mixed results. The next three years will be pivotal and depend substantially on consumers’ choices for their home technology.

Approach:

This one-time TUP data cut profiles active home notebook/laptop users by brand and other dimensions. Starting with intentions to refresh their PCs within specific time frames, we profile the age of PCs in active use, the brand share of the installed base, and usage levels in hours and activities. MetaFacts further identifies the activities done most often, including remote work status.

These results are based on the MetaFacts TUP/Technology User Profile 2024 datasets, with 13,561 respondents representing online adults in the US, Germany, the UK, Japan, and China. Additional trends from 2018 through 2024 are included based on data from 84,608 respondents in the US, Germany, the UK, and Japan reporting on the penetration rates and active market size of home notebooks/laptops.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. It also includes trending information and a topline summary.

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February 26, 2024February 29, 2024

HP printers lead active base in most countries

HP leads the active installed base of printers, ahead of other brands in nearly every country surveyed. In Japan, however, other local brands dominate.

This MetaFAQs reports on the primary printer brand of online Americans by age generation. Report [TUP_doc_2024_0226_prbr] in TUP Lenses: Printers

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January 18, 2024February 6, 2024

HP has the highest printer share among nearly all generations

HP has maintained consistent brand dominance across many countries it serves, including the US, Germany, the UK, and among China’s upper-socioeconomic adults. HP’s share has wavered among Americans, having reached a peak just before the pandemic, and currently dropping to be slightly lower than it was in 2018. HP’s share has similarly dropped somewhat in Germany and the UK.

This MetaFAQ reports on the percentage of online adults using an HP printer as their primary printer, split by country and age generation group. Report [TUP_doc_2024_0118_hppt] in TUP Lenses: Printers; User Profile

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November 19, 2023February 5, 2024

HP has the highest printer share among nearly all American generations

HP has the highest printer share among nearly all American generations – HP leads the American online printer market, ahead of other brands in the active installed base. Among Gen Z Americans, however, there is solid competition. This MetaFAQs reports on the primary printer brand of online Americans by age generation. Report [TUP_doc_2023_1119_hppr] in TUP Lenses: Printers; User Profile

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September 2, 2022September 30, 2022

Apple leads competitors in brand footprint dominance

Apple has continued its dominance of the brand footprint, with half of most online adults using at least one of their iPhones, Macs, or iPads. Market penetration for computer makers is shrinking.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who are using any smartphone, computer, tablet, or game console from Apple, Samsung, HP, Dell, Sony, Microsoft, Nintendo, Lenovo, Google, Acer, Asus, or LG.

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June 30, 2022October 12, 2022

American retirees and their technology

The number of America’s online retirees has been on a steady incline–increasing by 5% each year since 2018—and retirees’ enthusiasm for tech has steadily increased, too. But just how active are American retirees, and how do their attitudes and values impact usage? This TUPdate reports on the unique attitudes and tech habits of American retirees, a group which is made up of 48.8 million Americans. This analysis splits American retirees into 6 segments based on their attitudes and values. Report [TUP_doc_2022_0630_reti] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities.

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May 27, 2022February 26, 2024

Highlights: PCs

PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.

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May 26, 2022February 26, 2024

Tablets – Highlights

Tablets continue to seek a solid home, major use cases, and most vital segments. Currently, the largest groups of users are passive, older, or entrenched in the Apple or Google ecosystem. While Apple continues to lead and increase its share, other makers like Samsung are seeing withering penetration. Incidental and passive activities from web browsing, shopping, movie-watching, and checking email haven’t been unique enough on tablets to entice users away from their smartphones or computers.
This TUP Highlights report includes the following sections: the profile of tablet users, trends in tablets, top tablet brands, top tablet activities, unique tablet activities, and trends in technology ecosystems.

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