Home printers – Page 2 – MetaFacts TUP Client Portal

January 29, 2024September 25, 2024

Home printer brand user profile

The American home printer market is not monolithic, and there are, instead, differences in who uses home printers and how they use them. Some brands have targeted or attracted certain demographic groups. HP home printers, in particular, are being used by a higher-than-average share of older Americans and retirees, a group less penetrated by Canon. Brother and Epson have a higher-than-average share of college graduates or post-graduate users. Canon and Epson are used more often than average for printing photos and documents from tablets and mobile phones.

This MetaFAQs reports on the demographic profile of American home printer users, highlighting the distinct characteristics of Brother, Canon, Epson, and HP home printer users based on their age, gender, life stage, employment status, and educational attainment. It also identifies the unique printing activities for each major home printer brand. Report [TUP_doc_2024_0129_prep] in TUP Lenses: Printers; Activities; User Profile

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January 28, 2024February 29, 2024

Glimmers of growth and replacement for US home printers

Hopes of growth for the American home printer market are resting in the inertia of the majority who are in a holding pattern. Just over half of American home printer users have a printer and are not planning to buy another in the next year. However, those in the market to buy a printer for the first time or replace an existing printer make up close to 10% of online Americans surveyed. This shows a slow but steady progression of printer use and purchase plans, despite the many who are holding onto their existing printers.

This MetaFAQs reports on the percentage of online adults actively using a home printer or who plan to purchase a home printer in the next 12 months. Growth and replacement plans are split by the active installed base of HP, Brother, Epson, and Canon home printer users. Report [TUP_doc_2024_0128_prre] in TUP Lenses: Printers; User Profile

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January 27, 2024March 19, 2024

Tech buying plan trends are stronger among remote workers

With the onset of the pandemic, remote workers rushed to outfit their homes or remote working locations with technology to help them communicate, work, and otherwise be productive. During this time, not all workers could acquire the technology they wanted since only in some cases did employers provide the desired technology. Following this peak, most interest in tech buying plans has waned and reverted to the mean.

This MetaFAQs reports on the purchase plans for remote workers within the next twelve months. It includes mobile phones (smartphones and feature phones), computers (desktops and laptops), tablets, and printers from 2020 through 2023. Each trend is also compared to workers who never work remotely. Report [TUP_doc_2024_0127_plat] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Consumer Electronics; Printers; Work/Life Balance

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January 25, 2024September 25, 2024

Printer market highlights and trends

The printer market enjoyed an early pandemic bump, but the long-term decline in printer use has returned, following the decline in computer use and the increase in smartphone, cloud, and social network usage. The latest generation – Gen Z – has not embraced printing, and when they do print, it’s often with a borrowed printer or printing service. A focus on certain groups of productivity and classic printing activities may renew attention to printing.

This TUPdate presentation highlights trends in the market demand for printers and printing, drawing on results from TUP in 2010 to the present, which are based on surveys of over 105,000 American online adults. In addition to printer-specific brands and printing activities, it includes the long-term trends affecting printers. These trends include: the growing shift to smartphone use, the declining use of personal computers, and the habits and preferences of later generations (Gen Z) versus those of earlier generations (Boomers and Silent Generation). It provides a review of printers in the market, who’s using them, why they’re using them (or not), and how forces in the economy and long-term trends in technology usage have an impact on the printer market. Report [TUP_doc_2024_0125_prtr] in TUP Lenses: Printers; Activities; User Profile

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November 29, 2023November 2, 2023

Stronger tech buying plans among remote workers

Stronger tech buying plans among remote workers – Workers working from home have substantially stronger purchase plans than workers who never work from home. To be able to work effectively, they need sufficient technology to enable communication, collaboration, comfort, and computing. Based on their recent survey responses, their technology needs are not fully satisfied.

This MetaFAQs reports on the purchase plans for computers, tablets, printers, consumer electronics, and other technology products, contrasting workers who work from home versus those who do not by country. Report [TUP_doc_2023_1129_plan] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Consumer Electronics; Printers; Work/Life Balance

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August 23, 2023October 20, 2023

Long-term printing trends and generational shifts – 2011 to 2023 – US

Most Americans use a printer at home, school, or in a workplace. However, market penetration has sagged over the last five years, and the divide between printer users and non-users has widened.

This TUPdate looks at the long-term trend of printer usage among each generation of Americans. It addresses the question of whether people born around the same time and having grown up with certain technology are increasing or decreasing their printer usage more or less than other generations. The analysis is based on thirteen years of TUP user surveys (TUP 2011 through 2023) as each successive generation grows, evolves, and chooses the technology products and services they use.

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March 17, 2023April 9, 2023

Long-term printing trends and generational shifts – 2011 to 2022 – US

Most Americans use a printer at home, school, or in a workplace. However, market penetration has sagged over the last five years, and the divide between printer users and non-users has widened.

This TUPdate looks at the long-term trend of printer usage among each generation of Americans. It addresses the question of whether people born around the same time and having grown up with certain technology are increasing or decreasing their printer usage more or less than other generations. The analysis is based on twelve years of TUP user surveys (TUP 2011 through 2022) as each successive generation grows, evolves, and chooses the technology products and services that they use.

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October 31, 2022March 30, 2023

Home printer usage & plans by socioeconomic groups

Broad user shifts may be ahead for home printers. Usage rates have been dropping since 2018 across most market groups, especially among younger Americans. The strongest interest in purchasing a home printer is among a different set of Americans than are currently using them. Purchase plans point to a younger user profile, especially those employed and with children.

This TUPdate profiles active adult users of home printers by age, gender, life stage, and employment status. The sociodemographic analysis includes traditionally advantaged and disadvantage groups. It also reports on those who are planning to buy a home printer.

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September 24, 2022October 14, 2022

What the busiest American home printer users print

The most active American home printer users print over 100 pages each month and comprise one in six online American adults. Most of their printing activities are work-oriented, even though their printer was acquired with personal funds. This MetaFAQs profiles American online adults using a home printer by their printing activities and their printer’s technology, contrasting those who print more than 100 pages per month versus those who print fewer pages.

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September 11, 2022November 9, 2022

Work from home experience & purchase plans

Consumer sentiment for technology purchases has faltered with uncertainty around the economy. Also, many workers are unsure about their work from home status in the future.

This TUPdate reports on the purchase plans among online adults worldwide (US, Germany, UK, Japan, China) and in the US. Four types are split out based on their current work from home status and experience before the pandemic. It specifies their plans to acquire a computer, smartphone, tablet, smartwatch, item tracker, printer, smart home technology, and display/monitor.

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