Dan Ness, Principal Analyst, MetaFacts, December 13, 2020 Net usage of any of the three major Facebook platforms – Facebook, Instagram, and WhatsApp – reflects a reach into the majority of online adults. However, this market penetration varies by age group and country. This MetaFAQs reports on the market penetration for users of any of…
Active Facebook, Instagram, and WhatsApp users block ads above average [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 14, 2020 Ad blocking is an active practice among many online adults. This MetaFAQs looks at the active use of ad-blocking software among the users of any of Facebook, Instagram, or WhatsApp compared to those not using those platforms. This is detailed for six countries: the US, Germany, the…
Why do Nextdoor users say “get off my lawn!”? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 7, 2020 Users of the hyper-local social network Nextdoor have developed a reputation distinct from Facebook or Instagram users. This MetaFAQs details the generational age distribution of American adults that sometimes use Nextdoor, only use Nextdoor instead of other major social networks, as well as those who actively use…
Major sites visited in last 30 days other than Facebook [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 11, 2018 Which websites do Americans regularly visit besides Facebook? Where else are these Facebook-avoiders turning their attention? This MetaFAQs reports on online adults in the US who have not used Facebook in the prior 30 days, and details the sites they have visited. About MetaFAQs MetaFAQs are answers…
Facebook users hop, skip, or jump? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, December 6, 2018
The share of online Americans using any of Facebook’s sites has dropped in the last year. The % of online adults using Facebook, Instagram, or WhatsApp, as well as any of these three, is lower than one year prior. This is based on the 2018 wave of Technology User Profile (TUP), a survey of technology users now in its 36th year.
Three in four online adults (76%) report having used Facebook in the prior 30 days, down from 84% in the prior year.
Facebook avoiders have strongest share among younger adults [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, April 10, 2018 Younger adults are moving away from Facebook, even while they continue to use other social networks. The highest share of adults actively using social networks, although not using Facebook, are adults age 18 to 24. The highest share is among males age 18 to 24, with 15%…