MetaFacts TUP/Technology User Profile analysis results for subscribers
Dan Ness, Principal Analyst, MetaFacts, November 21, 2020 How has the penetration rate of using an Apple iPad changed? How is this different between the US, UK, and Germany? This MetaFAQs reports on the shift in active usage between 2016 and 2020. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The…
Dan Ness, Principal Analyst, MetaFacts, November 14, 2020 The penetration of Apple iPads has shifted over the last five years, with larger households behaving differently than smaller ones. This MetaFAQs reports on the active market penetration of Apple iPads by household size in the US, UK, and Germany. About MetaFAQs MetaFAQs are answers to frequently…
Dan Ness, Principal Analyst, MetaFacts, November 12, 2020 Smartphones, tablets, and notebooks are all mobile devices, and yet a desire for mobility alone does not mean that online adults will actively use all three. This MetaFAQs looks at the penetration of at least one actively-used smartphone, notebook, or tablet among online adults in the US,…
Dan Ness, Principal Analyst, MetaFacts, November 7, 2020 How many people are actively using tablets? Is there a difference by household size? This MetaFAQs reports on the active installed base of tablets in the US, UK, and Germany from 2016 through 2020. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The…
Dan Ness, Principal Analyst, MetaFacts, October 24, 2020 How actively used are tablets? What is the mean number of hours they are used during a week? This MetaFAQs reports on the average (mean) number of hours using a tablet among online adults in the US, the UK, and Germany for 2018 through 2020. About MetaFAQs…
The pandemic has strongly impacted parents, and TUP research reports how parents are managing their home technology.
Dan Ness, Principal Analyst, MetaFacts, February 23, 2020 Samsung has a strong number-two market position in the US, especially with smartphones, and has a distinctive customer profile from market leader Apple. This is based on our MetaFacts TUP/Technology User Profile 2019 survey and prior waves. Samsung for the not-so-young Samsung’s penetration is strongest among age…
Home PCs enjoy a longer life than in their original owners’ hands, as many are ultimately enjoyed by someone else. This is more strongly true in developed countries than in developing ones.
Home PCs are very much alive and being well-used. Home PC usage rates are stable, both in overall penetration and in the number being used. Nearly all online American adults regularly use a home PC, yet they see them differently. Younger Americans see them as adding to their entertainment, while for older adults it helps…
Users vote with their fingers, demonstrating what they like by what they use. The top combination includes two devices – a notebook and smartphone and no desktop or tablet – and is actively used by nearly one in seven (14%) online adults in the US.
This is based on the four most recent waves of TUP/Technology User Profile, 2016 through 2019 waves. These were based on 7,336, 7,521, 7,886, and 8,060 US online adult representative responses, respectively.
The top five combinations are used by well over half (59%) of online Americans. All the top combinations include a smartphone, three include a desktop, three include a notebook, and two include a tablet. Four of these major combinations have remained the most widely used for the last four years.