MetaFacts TUP/Technology User Profile analysis results for subscribers
This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, their regular activities, usage profile, key competitors, and purchase plans.
Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.
The market share of actively used smartphones varies substantially by country. Apple leads where Samsung or Huawei don’t, and vice versa. This MetaFAQs reports on the share of active installed based on online adults in the US, Germany, UK, Japan, and China’s most-educated adults.
Dan Ness, Principal Analyst, MetaFacts, February 23, 2020 Samsung has a strong number-two market position in the US, especially with smartphones, and has a distinctive customer profile from market leader Apple. This is based on our MetaFacts TUP/Technology User Profile 2019 survey and prior waves. Samsung for the not-so-young Samsung’s penetration is strongest among age…