Life stage – MetaFacts TUP Client Portal

February 6, 2024March 19, 2024

American printing trends affected by employment, generation, education

As a chilling trend for the printer industry, one of the fastest growing segments among Americans is the growing percentage of those who do not use a printer at home, at their workplace, in a school or library, or anywhere else. Furthermore, Gen Z adults, often considered a forerunner of market adoption, stand out for their disadoption.

This MetaFAQs reports on the percentages of Americans based on their active printer and home printer usage in two mutually exclusive ways: those using any printer or no printer and those using a home printer or not using a home printer. We have split the results by generation – Gen Z, millennial, Gen X, Boomer, and Silent/Greatest – from 2010 through 2023. Report [TUP_doc_2024_0206_otpr] in TUP Lenses: Printers; User Profile

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January 29, 2024September 25, 2024

Home printer brand user profile

The American home printer market is not monolithic, and there are, instead, differences in who uses home printers and how they use them. Some brands have targeted or attracted certain demographic groups. HP home printers, in particular, are being used by a higher-than-average share of older Americans and retirees, a group less penetrated by Canon. Brother and Epson have a higher-than-average share of college graduates or post-graduate users. Canon and Epson are used more often than average for printing photos and documents from tablets and mobile phones.

This MetaFAQs reports on the demographic profile of American home printer users, highlighting the distinct characteristics of Brother, Canon, Epson, and HP home printer users based on their age, gender, life stage, employment status, and educational attainment. It also identifies the unique printing activities for each major home printer brand. Report [TUP_doc_2024_0129_prep] in TUP Lenses: Printers; Activities; User Profile

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January 25, 2024September 25, 2024

Printer market highlights and trends

The printer market enjoyed an early pandemic bump, but the long-term decline in printer use has returned, following the decline in computer use and the increase in smartphone, cloud, and social network usage. The latest generation – Gen Z – has not embraced printing, and when they do print, it’s often with a borrowed printer or printing service. A focus on certain groups of productivity and classic printing activities may renew attention to printing.

This TUPdate presentation highlights trends in the market demand for printers and printing, drawing on results from TUP in 2010 to the present, which are based on surveys of over 105,000 American online adults. In addition to printer-specific brands and printing activities, it includes the long-term trends affecting printers. These trends include: the growing shift to smartphone use, the declining use of personal computers, and the habits and preferences of later generations (Gen Z) versus those of earlier generations (Boomers and Silent Generation). It provides a review of printers in the market, who’s using them, why they’re using them (or not), and how forces in the economy and long-term trends in technology usage have an impact on the printer market. Report [TUP_doc_2024_0125_prtr] in TUP Lenses: Printers; Activities; User Profile

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March 30, 2023June 27, 2023

Brief profile of Americans regularly playing games using connected devices

Fun is a major pastime for most, but not all, American adults using connected devices. Whether they use a game console, gaming PC, regular computer, tablet, or mobile phone, most Americans regularly play immersive or other games.

This TUPdate briefly profiles Americans who regularly play immersive/video or other games, detailing their age, gender, employment status, presence of children, life stage, and use of game-specific devices such as a VR headset.

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December 6, 2022February 5, 2024

The only set of connected devices Americans use

Since 2018 and through the pandemic, fewer online Americans have been using computers, game consoles, feature phones, and tablets. Smartphones, already near saturation levels, have continued to increase market penetration.

Is the smartphone headed towards being the last device standing, or is there some other device combination that is more widely used?

This TUPdate looks at the market penetration of key devices – computers, smartphones, feature phones, game consoles, and tablets – among American adults. Beyond their overall penetration rates, this analysis dives deeper into identifying the device combinations used by three of four American adults, and profiling who uses them.

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November 13, 2022November 13, 2023

Notebook/laptop usage by socioeconomic groups

Older Americans have discovered laptops as they increasingly see the appeal of mobile computing. Americans working from home had a momentary surge in laptop usage while working at home.

Market penetration rates have dropped to pre-pandemic levels or below. Historically disadvantaged groups have had the sharpest decline in active laptop use.

This TUPdate looks at the profile of American adults who currently use a notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 11, 2022February 26, 2024

Printer usage by American socioeconomic groups

Fewer Americans are using a printer, although the distribution is not even. Most groups of traditionally advantaged Americans continue to have the highest active penetration rates, while usage among the traditionally disadvantaged has faded.

This MetaFAQs profiles American online adults using a printer by their employment status and age group, life stage, age group, and generational age group.

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November 10, 2022November 13, 2023

Windows notebook usage by socioeconomic groups

Windows laptop/notebook computers have declined in use during the pandemic, especially among traditionally disadvantaged groups of Americans. No traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. Employment status is a major factor associated with Windows laptop usage, less so than age.

This TUPdate looks at the profile of American adults who currently use a Windows laptop/notebook along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 8, 2022March 30, 2023

Smartwatch usage & plans by socioeconomic groups

Among Americans, active smartwatch usage has shifted towards traditionally disadvantaged sociodemographic groups and away from those traditionally advantaged. Overall, age is a prominent factor affecting smartwatch usage, with younger Americans having the highest active usage rates. There has been a flattening of the usage profile, with market growth among the youngest and oldest Americans. The smartwatch market is currently a replacement market, with 45% of active smartwatch users having purchase plans versus 14% of those not using a smartwatch. Consequently, the profile of smartwatch users is unlikely to change in the coming year.

This MetaFAQs looks at the five-year profile of American adults who actively use a smartwatch along several lines: the socioeconomic group they are part of, their life stage, employment status, and age. It also profiles those planning to purchase a smartwatch in the next 12 months.

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November 7, 2022March 30, 2023

Apple Watch usage & plans by socioeconomic groups

Apple Watch usage grew during the pandemic only to shrink below pre-pandemic levels. The shape and composition of the active Apple Watch user base favors younger employed Americans. From 2018 to 2022, active usage dropped overall among historically advantaged groups and rose among those historically disadvantaged. Three historically disadvantaged sociodemographic groups – younger Black, Hispanic, and multi-racial adults – stand out for having higher than average and growing usage.

This TUPdate looks at the five-year profile of American adults who actively use an Apple Watch along several lines: the socioeconomic group they are part of, their life stage, employment status, and age. It also profiles those planning to purchase an Apple Watch in the next 12 months.

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