Tag: Market Adoption

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Google+ … reversing the polarity? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, October 10, 2018 This week, Google announced they’ll be pulling the plug on the consumer-facing Google+, although after unreported widening abandonment. Google’s social network rocket never quite left orbit and was already on its way down. Although the decision was partly portrayed as protecting user’s privacy, recently a substantial number…

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How do (they) love thee? Follow their brand footprints [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, March 17, 2017


“How Do I Love Thee? Let me count the ways.” So begins the 43rd of Elizabeth Browning’s Sonnets from the Portuguese. After more than 160 years, this poetry still inspires.

This classic poem seems fitting for a research-based understanding of customer loyalty and, well, mutual loyalty and love. One might hope that love and loyalty would flow in both directions – between customers and company – and in turn would result in more delighted customers, better products and services, and more customers actively using more of a brand’s offerings. In addition to brand footprint measures such as market size and intensity, MetaFacts measures the shape, loyalty, and quality of technology users.

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Inexorable device trends – beyond the niche, fad, and fizzle [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, March 10, 2017

It can be exciting to see the hockey-stick charts, with everything up and to the right. It’s important to put the numbers into context, though, through a more grounded analysis of the active installed base. Yes, Apple’s long-climb into broader use of their triumvirate is substantial, Smartphones are quickly replacing basic cell phones, and PCs and printers persist. Their market size confirms their importance.

We, humans, are wired to notice a change. Our very eyes send more information about motion than the background. While life-saving should tigers head our way, this capability can be our undoing if we miss gradual changes, like the slithering snake in the grass creeping towards us. Watching an installed base of technology has some parallels. For some, it can seem as if nothing is really changing even while important shifts are taking place.

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What is the penetration of home-owned computing devices? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, February 22, 2017 Mobile phones dominate home-owned connected devices like the ones used by the greatest number of U.S. adults. As of our MetaFacts TUP 2016 US survey, 87% of U.S. adults used a smartphone or basic cell phone that was home-owned. Slightly trailing mobile phones, 81% of adults use…

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Are most hearables being used by young males? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, February 13, 2017 Wireless headsets have been available for more than a decade, and are strongest among two age and gender groups. These hearables-active groups also have above-average shares of VR Headset early adopters. The strongest segments for active hearables use include younger males – age 18-44 and youngish females…

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