Tag: Market penetration

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Dominant tech device brands [MetaFAQs]

Apple dominates most users around the world and especially in the US. However, its expansion has flattened while computer leaders Dell and HP have had their market penetration contract. Number two Samsung, having experienced modest gains in the first year of the pandemic, has since declined in part due to withering user demand, supply chain issues, and competitive pressures.
This TUPdate reports on the percentage of online Americans who are using at least one of a market leader’s products: Apple, Samsung, Dell, HP, Sony, Lenovo, Acer, ASUS, and Huawei.

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It’s a multi-ecosystem world [TUPdate]

How loyal are customers to their operating systems?
This TUPdate reports on market penetration status of broad technology ecosystems—that is, how loyal (or not) customers are when it comes to their operating system. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.

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Active use of Instagram by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 18, 2020 How many adults regularly use Instagram? Is there an age skew? How does any age skew vary by country? This MetaFAQs reports on the active use of Instagram by age group and country. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The research…

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Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 13, 2020 Net usage of any of the three major Facebook platforms – Facebook, Instagram, and WhatsApp – reflects a reach into the majority of online adults. However, this market penetration varies by age group and country. This MetaFAQs reports on the market penetration for users of any of…

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Active use of Facebook by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 12, 2020 How has Facebook’s active market penetration changes over the last five years? Where does it stand today? How does this compare by age group and country? This MetaFAQs shows the reported active use of Facebook by four age groups in the US, UK, and Germany between 2016…

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Apple iPad use by household size and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 14, 2020 The penetration of Apple iPads has shifted over the last five years, with larger households behaving differently than smaller ones. This MetaFAQs reports on the active market penetration of Apple iPads by household size in the US, UK, and Germany. About MetaFAQs MetaFAQs are answers to frequently…

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Industry notebooks – Windows dominate, MacBooks solid #2, few Chromebooks [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 10, 2020 Where do Chromebooks and MacBooks stand in the workplace? How far have they made inroads? Do Windows notebooks dominate in every industry? How does this vary by the employee’s vertical market? This MetaFAQs reports on the active use of a Windows notebook, Apple MacBook, or a Chromebook…

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.
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