MetaFacts TUP/Technology User Profile analysis results for subscribers
Dan Ness, Principal Analyst, MetaFacts, May 2, 2019 Will tablets go mainstream, so much so that they’re the first device consumers reach for? A persistent yet small group of Americans use their tablet more than a smartphone or PC. Are the rest missing something? Might this edge group grow? The size of the tablet-first segment…
Home PCs users are very active, yet they don’t only stay at home on their computers. They use a wide variety of other connected devices. The majority of home PC users (82% to 95%) also use a mobile phone. Of these, smartphones dominate. It may some surprise those steeped in technology that basic cell phones/feature…
Dan Ness, Principal Analyst, MetaFacts, March 8, 2019 Women in nearly every employment role are using a broad mix of technology devices, from PCs to Smartphones, Printers, and Tablets. The strongest users of connected devices are among women employed in marketing, information technology, and finance or accounting roles. This is based on the results of…