MetaFacts TUP/Technology User Profile analysis results for subscribers
Dan Ness, Principal Analyst, MetaFacts, May 22, 2019 Most Americans value their privacy, although many have resigned themselves to having less, while others are taking steps to better safeguard theirs. Are privacy concerns a factor affecting the behavior or everyday Americans? Do attitudes and beliefs around privacy affect technology usage? Do Americans trust some brands…
Home consumers are moving to newer Notebook PCs, although in some countries, older ones get used longer. Getting optimum value from one’s technology investment is a laudable goal, although at odds with having the latest and greatest.
Apple and Samsung have the highest share of their users actively using two or more of their devices.
This is based on the MetaFacts TUP/Technology User Profile 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.
While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines, and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.
Dan Ness, Principal Analyst, MetaFacts, April 13, 2017 The terms “free” and “unlimited” continue to entice consumers and employees alike, in offers of faster bandwidth to larger data storage. The promise of enormous, convenient, and always-available storage space is helping Google, Apple, and Microsoft attract and retain customers within their fold. It’s also helping Amazon…
“How Do I Love Thee? Let me count the ways.” So begins the 43rd of Elizabeth Browning’s Sonnets from the Portuguese. After more than 160 years, this poetry still inspires.
This classic poem seems fitting for a research-based understanding of customer loyalty and, well, mutual loyalty and love. One might hope that love and loyalty would flow in both directions – between customers and company – and in turn would result in more delighted customers, better products and services, and more customers actively using more of a brand’s offerings. In addition to brand footprint measures such as market size and intensity, MetaFacts measures the shape, loyalty, and quality of technology users.
It can be exciting to see the hockey-stick charts, with everything up and to the right. It’s important to put the numbers into context, though, through a more grounded analysis of the active installed base. Yes, Apple’s long-climb into broader use of their triumvirate is substantial, Smartphones are quickly replacing basic cell phones, and PCs and printers persist. Their market size confirms their importance.
We, humans, are wired to notice a change. Our very eyes send more information about motion than the background. While life-saving should tigers head our way, this capability can be our undoing if we miss gradual changes, like the slithering snake in the grass creeping towards us. Watching an installed base of technology has some parallels. For some, it can seem as if nothing is really changing even while important shifts are taking place.
Dan Ness, Principal Analyst, MetaFacts, February 22, 2017 Mobile phones dominate home-owned connected devices like the ones used by the greatest number of U.S. adults. As of our MetaFacts TUP 2016 US survey, 87% of U.S. adults used a smartphone or basic cell phone that was home-owned. Slightly trailing mobile phones, 81% of adults use…
Dan Ness, Principal Analyst, MetaFacts, February 15, 2017 Who are the biggest spenders – Windows-Only, Apple-Only, or some other segment? (MetaFAQs) Google went high, Apple went higher, and Microsoft is left with the rest. That’s an oversimplification, and yet is reflected in household technology spending. Users of certain combinations of operating systems spend differently. Lowest-spending…