Tag: Mobile phones

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The sizzle is fizzling in game-specific devices while gamers find ways to play with whatever they have

Fun is a persistent driver of technology usage, especially playing games. However, not all age generations are as interested in playing games as others are. Also, the devices people choose to play games on are evolving, with software becoming more efficient, graphics getting better, and connections getting faster. Also, the adoption of mobile devices, especially smartphones, has made game-playing more easily in reach to even casual gamers.
Approach: This MetaFAQs is based on the surveys of 52,618 respondents in the US, Germany, the UK, Japan, and China from 2021 through 2024. In the TUP/Technology User Profile questionnaire, we asked respondents to specific the activities they do regularly with their devices – smartphones, feature phones, computers, tablets, and game consoles. Among those activities are playing immersive/action games and other games. In addition, we gathered demographics such as age which allows us to group results into generations.
The results in this MetaFAQs include tables for 2021 through 2024 detailing the active use of the following activities and devices by country and generation: Online adults (000), Any smartphone, Any PC, Any home PC, Any game console, Any tablet, Any gaming desktop or laptop PC (NET), Any VR headset, Any device – play a game (NET), Any mobile device – game-playing (Net), Any smartphone – game-playing (Net) , Any PC game-playing or gaming PC (Net), Any PC – game-playing (Net), Any home PC – game-playing (Net), Any game console – game-playing (Net), Any tablet – play a game (NET), Any gaming PC – game-playing (Net)

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iPhone and Android switchers swayed by privacy, learning, and AI attitudes

Background:
A hotly contested group of consumers and employees includes those switching between using iPhones and Android smartphones. Attitudes about and experiences with AI will likely influence consumer’s choices of ecosystems. Apple recently announced Apple Intelligence, its own adaptation of user-facing AI, beyond the machine learning horsepower in its devices. Google has increasingly developed AI tools, with some being consumer-facing and others further back in the stack.

Approach:
MetaFacts surveyed 12,032 online adults in the US, Germany, UK, and Japan as part of its annual TUP/Technology User Profile 2024 study. Within the survey, along with detailing the smartphones they use, we have them report their purchase plans for the coming 12 months. We also assess their attitudes about AI’s ability to help them be more creative, productive, or to learn new things along with many other positive and negative attitudes about AI.

We analyzed the iPhone/Android switcher market by dividing the market into 16 segments based on their current use of an iPhone or Android smartphone and their intention to acquire an iPhone or Android or not refresh their device.

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The iPhone and Android smartphone switchers, holders, and refreshers

The undecided are scrutinized not only in the political realm. The switchers wavering between iPhone and Android smartphones are a small yet significant group of interest. Add to that the remaining group of users who are (finally) moving from their feature phones to smartphones, and there is much movement in the marketplace.

The smartphone market has evolved into replacement mode. Both Apple and Android smartphone makers know too well that a user beginning with their ecosystem is no guarantee that they will continue.

Many factors also affect whether smartphone users upgrade their smartphones. In China, in particular, a host of influences has affected purchase plans. These include shifts in the economy, nationalistic pressures, and increased challenges from Apple’s rivals based in China, such as Huawei and Xiaomi. Although speeds and feeds have been the fascination of technology media, users have other qualities in mind when they choose a platform. This is especially true for first-time smartphone users.

This analysis reports on the number of adults by their current and planned status, identifying the size of the market for those who intend to switch, plan to hold, are new to the market, and all other combinations of current and intended smartphone platforms.

Approach

To help measure the smartphone switcher market, we divided online adults into 16 groups. These are based on their usage and upcoming purchase plans for acquiring an iPhone or Android smartphone. Our analysis is of all online adults and includes adults who do not actively use smartphones, will be new to smartphones, and those who use more than one type. This TUPdate is based on the surveys of 13,561 online adults in the US, Germany, the UK, Japan, and China in August 2024. As part of the TUP/Technology User Profile questionnaire, we asked respondents to identify each smartphone they actively use, including its brand, operating system, and many other details. We also gathered their technology purchase plans for the upcoming twelve months, including purchase intentions for iPhone and Android smartphones.

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Remote workers continue paying own phone bills

Smartphones have become a workhorse for many workers, facilitating their ability to work remotely. However, the share of employers who help pay the phone bills is nominal. In 2020, employers paid for a higher share of workers, and that share has declined since then.

This MetaFAQs reports on the percentage of workers who have their phone service charges paid for or reimbursed by their employers, split by country. Report [TUP_doc_2024_0316_empt] in TUP Lenses: Mobile Phones; Work/Life Balance

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Americans continue trend with more smartphone than computer hours

There is a certain stability among Americans, at least when it comes to the many hours they use connected devices. Since 2019, Americans used a collection of connected devices – computers, smartphones, and tablets – for more than 10 billion weekly hours. This number has remained largely steady in total, although it has shifted between the types of devices Americans use. Computers have continued to decline in use as Americans increasingly turn to smartphones.

This MetaFAQs reports on the millions of weekly hours Americans use smartphones, computers, and tablets, as well as the mean hours they use these devices. Report [TUP_doc_2024_0304_hout] in TUP Lenses: Devices, Mobile Phones, PCs, Tablets

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