Nextdoor – MetaFacts TUP Client Portal

August 20, 2023October 7, 2024

X/Twitter’s User Engagement Drops; Meta’s Share Rises

X, formerly Twitter, experienced a decline in its U.S. user base, dropping to an 18% share by August 2023. Conversely, Meta’s user engagement broadened from 73% to 77% between 2021 and 2023, with their new offering, Instagram Threads, securing 11% of users. While most platforms, including Reddit and LinkedIn, maintained their rankings with minor growth, user loyalty metrics highlighted Facebook and Instagram’s consistent user retention. In demographic insights, LinkedIn and Nextdoor attract highly educated users, while generational data indicates Gen Z favors Twitch and Discord. These user behavior trends are crucial for technology marketers crafting targeted strategies. This TUPdate reports on the percentage of online Americans who have visited each of the major social networking sites in 2021 through 2023 and profiles each site’s users by key demographics.

This content is for subscribers only.
Join Now

Already a member? Log in here

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

May 23, 2022February 26, 2024

Highlights: Activities

What we do paints a richer picture than what we carry or own. All computers are not used the same and nor are smartphones or tablets. Each user has their preference about how they spend their time. Also, each user expresses their choices about which connected devices they turn to for each type of activity. While some see their tablets as passive movie screens, others rely on them as communication hubs. Some users prefer to shop on a computer, while others rely more on their smartphones.
This TUP Highlights report includes the following sections: main activities across all tech devices, major activities for each device type, activities unique to which device type, cross-device activities, the profile of activity type users, major activities for a market segment, home entertainment activities, the profile by key activities, and listening activities.

This content is for subscribers only.
Join Now

Already a member? Log in here

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

February 5, 2022February 26, 2024

Active American social networkers by age

Facebook [Meta] has announced a move towards a metaverse. The current age profile of Facebook’s current active users is much older than most other leading networks. This TUP analysis profiles the age distribution of active users of Facebook, Instagram, WhatsApp, these three netted together, SnapChat, Pinterest, and Nextdoor.

This content is for subscribers only.
Join Now

Already a member? Log in here

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

December 23, 2020October 7, 2024

How many social networks do Americans actively use? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 23, 2020 The power of social networks comes alive with its connections, so people want to be where their friends and contacts are. However, not all networks are the same and some people choose different ones. How many social networking platforms do Americans actively use? Are they broadly connected…

This content is for subscribers only.
Join Now

Already a member? Log in here

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

October 7, 2020November 3, 2024

Why do Nextdoor users say “get off my lawn!”? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 7, 2020 Users of the hyper-local social network Nextdoor have developed a reputation distinct from Facebook or Instagram users. This MetaFAQs details the generational age distribution of American adults that sometimes use Nextdoor, only use Nextdoor instead of other major social networks, as well as those who actively use…

This content is for subscribers only.
Join Now

Already a member? Log in here

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.