Pandemic – Page 4 – MetaFacts TUP Client Portal

November 6, 2022November 13, 2023

Apple notebook usage by socioeconomic groups

Apple notebook/laptop computers grew in usage during the pandemic, only to shrink to pre-pandemic levels. The shape and composition of the active Apple notebook computer user base maintained relative strength among historically advantaged Americans and much less so among the traditionally disadvantaged. The skew toward younger Americans using Apple notebooks has flattened as older Americans increase their usage.

This TUPdate looks at the profile of American adults who currently use a personally owned Apple notebook computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 30, 2022March 30, 2023

Any home tablet usage & plans by socioeconomic groups

Sweeping user shifts may be ahead for home tablets. Usage rates have been dropping since 2018 across most market groups. The strongest interest in purchasing a home tablet is among a very different set of Americans than are currently using them. Purchase plans point to a younger user profile, especially those employed and with children.

This MetaFAQs profiles active adult users of home tablets by age, gender, life stage, and employment status. The sociodemographic analysis includes traditionally advantaged and disadvantage groups. It also reports on those who are planning to buy a home tablet.

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October 26, 2022February 15, 2023

Basic feature phone usage by socioeconomic groups

While smartphones get most of the market attention, during the last five years with the pandemic, a surging group of Americans returned to using feature phones. The resurgence took place among both upper and lower socioeconomic groups. While younger Gen Z are often typecast as using only the newest technologies, such as smartphones, economic realities have contributed to the temporary growth in feature phone usage.

This TUPdate looks at the profile of American adults who currently use a feature phone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 25, 2022November 13, 2023

Home notebook/laptop computer usage & plans by socioeconomic groups

Home notebooks became a darling of the pandemic as many Americans began working at home. After a surge, market penetration rates have dropped to pre-pandemic levels or below.

Historically disadvantaged groups have had the furthest retreat from regular home notebook use.

Looking ahead, the strongest purchase intentions are among older Adults – Millennials and Gen X. Fewer Gen Z adults are embracing computers, whether fixed or mobile, and Boomers are sticking with the ones they already have.

This TUPdate looks at the profile of American adults who currently use or intend to use a personally owned home notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 7, 2022September 28, 2023

Shift in employee device hours and devices

Since the start of the pandemic, employees have needed to make tremendous changes. Employees in information-focused occupations and those needing to shift how they communicate relied on their connected devices to get work done. A growing number of employees lost access to an employer-provided computer. Many turned to using home computers for work, while yet others turned more often to their smartphones. Despite the challenges and changes, employees worldwide have managed to use their collection of devices for as many total hours while simultaneously using fewer devices.

This MetaFAQs reports on the usage levels of connected devices – smartphones, work computers, home computers, and tablets among employees in the US, Germany, UK, Japan, and China. Trending data spans from 2019 through 2022.

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September 12, 2022October 7, 2022

Most employees work from home and expect to be in one year

Only a fraction of worldwide online employed adults always works from home. A larger group never worked from home and never expect to. The largest segment includes those who occasionally work from home, and most expect to be working from home in one year. With the COVID pandemic and ensuing economic changes, many employees worked from home for the first time. As the pandemic continues, there is a wide variation across regions and employers in their policies and support of working from home.
This MetaFAQs reports on how many employees worked from home before the pandemic, how many are currently working from home, and how many expect to be working from home in one year.

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September 11, 2022November 9, 2022

Work from home experience & purchase plans

Consumer sentiment for technology purchases has faltered with uncertainty around the economy. Also, many workers are unsure about their work from home status in the future.

This TUPdate reports on the purchase plans among online adults worldwide (US, Germany, UK, Japan, China) and in the US. Four types are split out based on their current work from home status and experience before the pandemic. It specifies their plans to acquire a computer, smartphone, tablet, smartwatch, item tracker, printer, smart home technology, and display/monitor.

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September 9, 2022April 9, 2023

Working from home – size of segments

How many workers work from home? How many already had experience working from home before the pandemic, and for how many is it a new experience?

This TUP analysis reports on the total number of full-time, part-time, and self-employed workers – and their work-from-home experience before and through the pandemic. The topline sizing details workers in the US, Germany, UK, and Japan. The analysis dives deeper into Americans by industry, employee role, employer size, and educational attainment.

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September 6, 2022October 2, 2022

Work follows employees home, although less so than last year

Home computers – those acquired with personal funds – are used by most employees for work-related activities. Americans and employees in Germany, the UK, Japan, and China peaked in 2021 and subsided in 2022. This MetaFAQs reports on employees using a home computer for work-related activities. It details the work activities with home computers, from communication to collaboration and productivity. As a historical contrast, it includes comparable results from the 1987 TUP/Technology User Profile wave.

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September 4, 2022September 30, 2022

Hybrid work from home arrangement likely to continue

Employees and employers have made some of the most substantial changes since the pandemic, with many quickly shifting to working from home. The most significant expansion has been in hybrid working arrangements, unlikely to change within a year. This MetaFAQs reports on online employees, their frequency of working from home before the pandemic, and their expectations in a year.

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