MetaFacts TUP/Technology User Profile analysis results for subscribers
So far, virtual reality has been a dream, only being actively used by a small number of creative and fun-loving pioneers. Within the TUP 2021 survey, MetaFacts identified 358 respondents that report regularly wearing VR headsets.
This MetaFAQs report details their game-playing activities, including which devices they regularly use, along with their demographic and technological profile.
Samsung is a leading manufacturer of various products, from smartphones and computer displays to kitchen appliances. Its personal computers have not earned widespread market acceptance among American adults, with its share of the active installed base at five percent. Male Americans aged 35 to 44 are one of Samsung’s most vital demographic groups.
This MetaFAQs profiles current American Samsung computer users by age group, age within gender, employment status, life stage, and mix of technology ecosystems.
Most online Americans use a Windows PC, although currently reaching 59% is not the same as being at everyone’s fingertips. Slightly older American adults are using Windows PCs, with market penetration somewhat higher among men than women.
This MetaFAQs details two characteristics that separate Windows PC users from the general online adult public – age within gender and the number of home PCs in active use. It also details the declining usage of Windows PCs between 2018 and 2021 by employment status and age group segments, contrasting it with the progress of Apple computers and Chromebooks.
Playing games is more than a casual pastime for many, especially those who play immersive & video games. This MetaFAQs reports on the number of Americans who regularly use any of their connected devices to play immersive/video games – game consoles, smartphones, computers, tablets, or more than one. The report profiles respondents by age, gender, life stage, and other characteristics. Further, it reports on the other unique activities and consumer electronics this fun-loving group enjoys, including VR headsets and home projectors.
21% of all online American adults regularly use an HP computer. Although not dominating the market, HP computer customers still make a significant dent in the industry. The average age of American HP computer users skews toward older men.
This MetaFAQs reports on the percentage of online Americans who regularly use an HP PC by age group, age and gender, employment status, life stage, and technology ecosystem.
Online seniors 60 and older are more active than may be expected, with nearly as high device penetration rates as online adults aged 18 to 59. This MetaFAQs reports on the percent of online adults in the US, Germany, UK, and Japan that are using key connected devices – PCs, smartphones, and tablets – in total and split out by major technology ecosystems.
One in five (22%) online Americans regularly use an Apple computer. They skew younger than the average online American. This MetaFAQs profiles users of Apple computers by several critical demographic and behavioral factors distinctive from the average American online adult: age, age within gender, life stage, number of home PCs, and technology ecosystems.
Dell PCs are so widely distributed that their users nearly mirror the population of online American adults. Dell PC users constitute just short of a quarter of all online American adults and cover a wide range of demographics.
This MetaFAQs reports on Americans who regularly use a Dell PC in 2021 by age and gender, life stage, number of home PCs, and technology ecosystem.
What people actively use defines their brand loyalty and the depth of an ecosystem’s penetration. This TUP analysis looks at how many adults use an Apple OS device (iPhone, iPad, Mac) split by those who acquired them personally for home use compared to those who also use one that is employer-provided.
Game consoles get most of the attention in the gaming market. Many more online adults actively play immersive or other games using their connected devices – smartphones, tablets, or computers – than use game consoles. Outside of the US, Windows PCs outnumber smartphones as the game-playing platform of choice, especially in Germany and Japan. This TUP analysis reports on the number of online adults actively playing immersive or other games by platform type and country.