Computers such as Apple Macs, those running Microsoft Windows or ChromeOS are being used by most online adults worldwide, although penetration rates vary by age group within countries. In the US and Japan, computer users skew older. In the UK and China, computer users skew somewhat younger, although not strongest among adults aged 18 to 24. Instead, a growing group of online adults rely on smartphones for everyday activities and turn to computers for a declining subset of things they regularly do.
This MetaFAQ reports on the percentage of online adults who actively use a computer that they acquired with personal funds (a home computer), one provided by an employer (work/self-employed), or from someone else (a school, library, government, neighbor, or other). Report [TUP_doc_2024_0115_agpc] in TUP Lenses: Devices; PCs; User Profile
Home PCs shine again for remote work
The rapid spread of the pandemic caught many employers and employees by surprise. Most were unprepared to work remotely and many were uncertain how long they might be working remotely. Consequently, many workers simply used their personally-owned home computers to get work done. Although 2020 saw high levels of home PC use for work which then shrunk markedly in 2021, we’re now seeing a return to broad home PC use for work. Using a home PC for work activities is a widespread practice, even among workers who may have an employer-provided PC available to them when they are in the workplace. Although work email is a major activity for home PCs, there is a long list of work activities regularly done by many remote workers.
This MetaFAQ reports on the percentage of remote workers and workers who never work remotely that use a home computer for work-related activities. This is split by country. Further, this report details the list of work-related activities that remote workers regularly do with their home PC. Report [TUP_doc_2024_0113_hwrt] in TUP Lenses: PCs; User Profile; Households; Activities; Work/Life Balance
Employee PC hours sag, although IT/FIRE/Professional industries still lead
Employees in IT/FIRE/Professional use computers for the most hours – Many employees rely on PCs to get their work done, whether it’s using intensive software tailored to their profession or generic software used across many industries. The most intensive use of PCs among employees is within the IT/FIRE/Professional industries, those jobs that include Information Technology, Finance, Insurance, Real Estate, or professions such as legal, medical, or others. Other industries, such as the Service industries, account for the largest total PC hours mostly due to the many employees within their ranks. Across nearly all industries and countries surveyed, PC hours among employees has been declining.
This MetaFAQ reports on the mean and total number of weekly hours employees use PCs, split by industry group and country, detailing the trend from 2020 through 2023. Report [TUP_doc_2024_0104_firt] in TUP Lenses: Devices; User Profile
The generational divide in Apple computer usage
Apple’s marketing has long emphasized a youthful image with high design standards, factors that have most strongly appealed to younger adults. At the same time, older generations often rely on the brands and products that they are familiar with, and in the specific case of computers, this includes a higher share of Windows computers. Gen Z, in particular, has a higher share of devices that connect through social media, and they often identify themselves as being different from other generations. These and other factors make Apple computers more popular among younger adults.
This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who use an Apple computer, split by age generation. Report [TUP_doc_2024_0109_ymac] in TUP Lenses: PCs; User Profile; Technology Ecosystems
Generation gap in home computer use for work
Following the onset of the pandemic, remote working suddenly became more widespread. Varied levels of remote working continue, although the situation continues to be in flux as employers shift their policies. To continue to be productive, many remote workers pressed their home computers into the service of their employer, regularly using them for work-related activities. Interestingly, in most countries surveyed, a higher share of younger adults use home computers for work than older adults do.
This MetaFAQs reports on the percentage of online adults using a home computer for work-related activities, from videoconferencing to preparing reports or presentations. Report [TUP_doc_2024_0107_yhwk] in TUP Lenses: User Profile; Households; Activities; Work/Life Balance
Used and refurbished computer market health and youth
The market for used or refurbished computers is healthy, steady, and widespread. It is a common and ongoing practice among adults in the US, Germany, UK, and Japan. There is a youthful skew, especially among younger Americans.
This MetaFAQ reports on the percentage of home PCs acquired as used or refurbished, split by country and user age group.
Remote workers continue using devices for the most hours
Workers who work from home even part of the time use connected devices for more hours than those workers who never work remotely. The gap in hours is substantial, nearly 50% higher among American remote workers and even higher among those in Germany, Japan, and the UK.
In addition to direct productivity gains by reducing time for commuting and preparing to be in a workplace, remote workers can also spend more time using devices to do their work and to communicate and collaborate with others. Also, the occupations with higher rates of remote work tend to be information-based. Conversely, those workers who never work remotely often have occupations that require an in-person presence, which may preclude the use of connected devices.
This MetaFAQ reports the average (mean) number of weekly device hours among workers in the US, Germany, UK, Japan, and China, with devices including work computers, home computers, smartphones, and tablets. Report [TUP_doc_2023_1229_prot] in TUP Lenses: Devices; User Profile; Work/Life Balance
Gameplayers shift platforms, drifting from consoles and PCs
Playing games is a regular activity for around half of online adults in the US, Germany, the UK, and Japan, a practice that has remained relatively steady since 2021. What has changed is the play platform of choice, as smartphones grow in favor while PCs and game consoles diminish. While Gen Z leads in gameplaying activity, the Boomer/Silent generations have increased their fun behavior, especially with smartphones.
This MetaFAQ reports on the percentage of online adults who regularly play games using a game console, smartphone, PC, gaming PC, or other connected device from 2021 through 2023. This information is split into generational age groups among Americans. Report [TUP_doc_2023_1227_gamt] in TUP Lenses: Mobile Phones; User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing
More workers use a home computer than a work computer
More workers worldwide use a home computer than a computer provided by their employer. Many factors contribute to this. Only a portion of workers are in occupations that require computer use. Also, the rapid onset of the pandemic forced many workers to work remotely before their employers could respond by supplying an adequate set of technology products. So, many employees put their existing technology to work to get their jobs done remotely. While some employers embraced the practice of BYOD – bring your own device – others chose to supply workers with technology devices that would help support the employer’s confidential corporate information. Decisions about remote work policies and the subsequent provision of in-home technology are still evolving.
This MetaFAQs reports on the average (mean) number of home computers and work/self-employed computers in active use by workers in five countries: the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1223_hwpc] in TUP Lenses: PCs; Work/Life Balance
Apple edge: loyal customers
Apple has attracted a substantial base of loyal and highly involved customers. One measure of any company’s most loyal customers is those with many devices within a given ecosystem. In Apple’s case, as with Microsoft Windows, or Google’s Android or ChromeOS, this measure is based on the number of Apple products they actively use, such as an iPhone, iPad, or Mac. Apple’s technology ecosystem is one of Apple’s key differentiators, which promises to provide extra benefits to users of more than one Apple product. Potential benefits include smoother interoperability and a more consistent user experience. However, some market segments have limited control over the types of devices they use or they are using fewer devices in a quest for simplicity or economy.
This MetaFAQs reports on the number of online adults across five countries using two or more Apple devices: iPhone, iPad, or Mac. Report [TUP_doc_2023_1221_apl2] in TUP Lenses: Technology Ecosystems