Hearables are having a tumultuous time during the pandemic, and users adapt to shifting situations. Webcams are a significant force, as are wireless Bluetooth headsets, both pivotal for users working or schooling from home. Meanwhile, voice-enabled speakers have reached a plateau, reaching their largest share among neither the youngest nor oldest adults. Smartwatches have made inroads across nearly all age groups, especially younger employed adults.
This TUP Highlights report includes the following sections: purchase plans for wearables, hearables penetration, wearables penetration, trends in consumer electronics, the profile of hearables users, the profile of wearables users, the profile of key consumer electronics users, and device activities compared to consumer electronics.
Profile of American Chromebook users
Chromebooks have maintained a larger-than-life aspect, acting as a looming threat to Windows & Apple computers. However, their promise of lower price and connected collaboration has not yet been proven since the products are only being regularly used by 6% of American adults. This MetaFAQs profiles the small, hardy group of active Chromebook users, numbering 12.7 million online Americans, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age group within gender, employment status, life stage, and mix of technology ecosystems.
Profile of Americans using WhatsApp
WhatsApp is one of the cornerstone services keeping many Americans within the Meta sphere. Working Dads have the highest penetration rates. This MetaFAQs report profiles American WhatsApp users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.
Profile of Americans using Facebook
Facebook is the legacy service of the Meta family. With a nearly two-thirds penetration rate, Facebook mirrors the American online population in many respects except two. Middle-aged and older female homemakers have the highest penetration rates. This MetaFAQs report briefly profiles American Facebook users by two vital demographic factors distinctive from the average American online adult: age group and age within gender, and employment status.
Profile of American iPhone users
Apple iPhones have reached nearly every type of online American, although gaps and skews persist. Younger adult students and employees have the highest penetration rates. This MetaFAQs report profiles American iPhone users by four critical demographic and behavioral factors distinctive from the average American online adult: age group, employment status, life stage, and mix of technology ecosystems.
Used and refurbished smartphones among disadvantaged and advantaged Americans
Are used/refurbished smartphones only for poorer people? This MetaFAQs report details the percentage of online Americans using a used/refurbished smartphone by socioeconomically advantaged/disadvantaged groups, each composed of household income, employment status, employment type, educational attainment, age group, ethnicity, household size, and other demographic characteristics.
Profile of Active American Siri or HomePod users
Apple’s Siri is enjoying steady progress where other voice assistants have not. A third or more of younger Americans – male and female – are active users. Working parents are also being listened to, if not by their children, then at least by Siri. This MetaFAQs report profiles active users of Apple Siri or who have HomePods by a range of distinctive characteristics: age group, employment status, life stage, technology ecosystems, and others.
Used and refurbished home PCs among disadvantaged and advantaged Americans
Are used/refurbished home PCs only for disadvantaged people? This MetaFAQs report details the percentage of online Americans using a used/refurbished home PC by socioeconomically advantaged/disadvantaged groups, each composed of household income, employment status, employment type, educational attainment, age group, ethnicity, household size, and other demographic characteristics.
Profile of Americans expecting to be working from home in one year
The COVID pandemic continues to change many lives, including those working from home as never before. As employers are adapting to shifting conditions, some have brought employees back to the workplace while others are still adapting. This MetaFAQs reports on the expectations by employees about whether or not they expect to be working from home in one year. The brief report is based on 2,681 employed Americans who are currently working from home at least occasionally, profiling them by their age and gender, employment status, educational attainment, and other characteristics.
Profile of American VR Headset users
So far, virtual reality has been a dream, only being actively used by a small number of creative and fun-loving pioneers. Within the TUP 2021 survey, MetaFacts identified 358 respondents that report regularly wearing VR headsets.
This MetaFAQs report details their game-playing activities, including which devices they regularly use, along with their demographic and technological profile.