Adult men with school-aged children in the home report using more technology at home than do adult women. But what devices are favored by which gender? If there are differences, which devices are used most often by either? Is there much of a gap in their usage?
This MetaFAQs reports on the penetration of crucial connected devices among American adults with school-aged children (6-17) by gender. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Active iPad use by country and year [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 21, 2020 How has the penetration rate of using an Apple iPad changed? How is this different between the US, UK, and Germany? This MetaFAQs reports on the shift in active usage between 2016 and 2020. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The…
Digital feathernesters – it’s not only generational [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, May 3, 2018 Millennials have been getting a bad rap lately, with pundits suggesting that they’re squandering their financial futures on avocado toast or cold brew. While our TUP study doesn’t track café treats, we’re finding robust spending on technology devices and services by millennials. Among millennials, homeowners outspend their…
Facebook avoiders have strongest share among younger adults [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, April 10, 2018 Younger adults are moving away from Facebook, even while they continue to use other social networks. The highest share of adults actively using social networks, although not using Facebook, are adults age 18 to 24. The highest share is among males age 18 to 24, with 15%…
Smartphones rise, PCs and printers float, tablets waver – user trends [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 23, 2018
The number of connected adults continues to rise in the US. Based on our TUP/Technology User Profile 2017 wave, there are 212.6 million adults who regularly connect to the Internet using a PC, mobile phone, tablet, or game console. This number is up 18.9 million from the 193.8 million adults we reported in our TUP 2013 wave.
While some of the increase has come from a growing adult population, the share of adults actively connected has also grown, due in large part to the increasing use of smartphones.
The use of tablets such as Apple’s iPad has also expanded since 2013, although declined somewhat in 2017.
Online and offline seniors – hidden in plain sight [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, January 16, 2018
The number of actively connected seniors continues to rise, even while their connection rate has stalled. Also, seniors are very active with their connected devices, from PCs to tablets and smartphones.
There are more American seniors online than ever before. This is primarily due to two factors – rapid mobile phone adoption and the growing number of seniors in the U.S. population. Based on our TUP/Technology User Profile 2017 survey, nearly 44 million adults age 62 and older actively using a PC, tablet, mobile phone, or game console to connect to the Internet.
A market segment often overlooked or derided by the tech industry, seniors have been increasingly embracing technology, weaving it into the fabric of their lives.
Tech employees are youngest [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, January 10, 2018
Employees in technology roles or industries are strikingly younger than employees in other US employment roles and industries.
As released in our most recent wave of TUP/Technology User Profile 2017 – our research shows that employees in either technology-focused roles or in technology-oriented industries are much younger than the average American employee. Also, those employed in both technology roles and technology industries are the youngest of all.
How do (they) love thee? Follow their brand footprints [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 17, 2017
“How Do I Love Thee? Let me count the ways.” So begins the 43rd of Elizabeth Browning’s Sonnets from the Portuguese. After more than 160 years, this poetry still inspires.
This classic poem seems fitting for a research-based understanding of customer loyalty and, well, mutual loyalty and love. One might hope that love and loyalty would flow in both directions – between customers and company – and in turn would result in more delighted customers, better products and services, and more customers actively using more of a brand’s offerings. In addition to brand footprint measures such as market size and intensity, MetaFacts measures the shape, loyalty, and quality of technology users.
Inexorable device trends – beyond the niche, fad, and fizzle [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 10, 2017
It can be exciting to see the hockey-stick charts, with everything up and to the right. It’s important to put the numbers into context, though, through a more grounded analysis of the active installed base. Yes, Apple’s long-climb into broader use of their triumvirate is substantial, Smartphones are quickly replacing basic cell phones, and PCs and printers persist. Their market size confirms their importance.
We, humans, are wired to notice a change. Our very eyes send more information about motion than the background. While life-saving should tigers head our way, this capability can be our undoing if we miss gradual changes, like the slithering snake in the grass creeping towards us. Watching an installed base of technology has some parallels. For some, it can seem as if nothing is really changing even while important shifts are taking place.
What is the penetration of home-owned computing devices? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, February 22, 2017 Mobile phones dominate home-owned connected devices like the ones used by the greatest number of U.S. adults. As of our MetaFacts TUP 2016 US survey, 87% of U.S. adults used a smartphone or basic cell phone that was home-owned. Slightly trailing mobile phones, 81% of adults use…