Microsoft announced an upcoming service for its Microsoft 365 service that integrates the user’s data using generative AI. Called Microsoft CoPilot, the service will first be offered to enterprises. This TUPdate measures the potential market of those most likely to adopt and benefit from the service.
Long-term printing trends and generational shifts – 2011 to 2022 – US
Most Americans use a printer at home, school, or in a workplace. However, market penetration has sagged over the last five years, and the divide between printer users and non-users has widened.
This TUPdate looks at the long-term trend of printer usage among each generation of Americans. It addresses the question of whether people born around the same time and having grown up with certain technology are increasing or decreasing their printer usage more or less than other generations. The analysis is based on twelve years of TUP user surveys (TUP 2011 through 2022) as each successive generation grows, evolves, and chooses the technology products and services that they use.
The only set of connected devices Americans use
Since 2018 and through the pandemic, fewer online Americans have been using computers, game consoles, feature phones, and tablets. Smartphones, already near saturation levels, have continued to increase market penetration.
Is the smartphone headed towards being the last device standing, or is there some other device combination that is more widely used?
This TUPdate looks at the market penetration of key devices – computers, smartphones, feature phones, game consoles, and tablets – among American adults. Beyond their overall penetration rates, this analysis dives deeper into identifying the device combinations used by three of four American adults, and profiling who uses them.
Smartphone usage by socioeconomic groups
A surging group of older Americans has adopted smartphones, driving up the average age of smartphone users. Market growth took place among upper and lower socioeconomic groups, balancing many past inequities. While the younger Gen Z generation is often envisioned as exclusively using newer technology, economic realities have contributed to the temporary decline in smartphone use.
This TUPdate looks at the profile of American adults who currently use a smartphone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.
Printer usage by American socioeconomic groups
Fewer Americans are using a printer, although the distribution is not even. Most groups of traditionally advantaged Americans continue to have the highest active penetration rates, while usage among the traditionally disadvantaged has faded.
This MetaFAQs profiles American online adults using a printer by their employment status and age group, life stage, age group, and generational age group.
Home gaming notebook/laptop usage & plans by socioeconomic groups
Home gaming laptops/notebooks have persisted as a small yet steady niche among online Americans. Since 2018, 2% of online Americans have regularly used a gaming laptop, and this number is strongly skewed toward young Americans.
This MetaFAQs reports on the penetration of gaming laptops with a detailed trend from 2018 through 2022. Research results are split by age group, generation, socioeconomic groups, and life stage. Furthermore, this report includes analysis of purchase plans for the next 12 months.
Home gaming desktop usage & plans by socioeconomic groups
Home gaming desktops have persisted as a steady niche among online Americans. Since 2018, 4% to 6% of online Americans have regularly used a gaming desktop, and this group is strongly skewed toward young Americans.
This MetaFAQs reports on the penetration of gaming desktops with a detailed trend from 2018 through 2022. Research results are split by age group, generation, socioeconomic groups, and life stage. Furthermore, this report includes analysis of purchase plans for the next 12 months.
Home computer usage & plans by socioeconomic groups
Fewer Americans actively use a home computer than in 2018 before the pandemic. With each passing year, Americans in nearly every sociodemographic group have reduced their active use of a home computer. Purchase intentions, however, have foretold of a potential market composition shift with a resurgence of interest among some of the groups with the lowest usage rates.
This TUPdate looks at the profile of American adults who currently use a personally owned home computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.
Any home tower desktop computer usage & plans by socioeconomic groups
Home tower desktop computers have declined in active usage during the pandemic. Most remaining current users are older Americans or not employed outside the household. That may change soon. Purchase plans show strong interest growth among users with the lowest active usage rates.
This TUPdate looks at the profile of American adults who currently use and plan to purchase a home tower desktop computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.
Any home desktop computer usage & plans by socioeconomic groups
The active use of home desktop computers has declined during the pandemic. The largest group of users are older Americans or not employed outside the household. That may change soon. Purchase plans show strong interest growth among younger adults – those with the lowest active usage rates.
This TUPdate looks at the profile of American adults who currently use and plan to purchase a home desktop computer along several lines: traditionally advantaged and disadvantaged socioeconomic groups, life stage, employment status, and age.