MetaFacts TUP/Technology User Profile analysis results for subscribers
The number and share of online Americans continues to grow, with the youngest Americans having the highest percentage actively online. However, the fastest-growing age group of online Americans are aged 65 and up.
This MetaFAQs reports on the number of Americans who are offline or online by age group. It reports the number, penetration, and year-to-year growth by age group from 2018 to 2022.
Online adults around the world have continued to use fewer devices than in the past. Computers have been declining in use both in numbers and overall market penetration. Windows PCs have continued their trend of being used by fewer adults, as smartphones grow in their breadth of usage. This MetaFAQs reports on the percentage of online adults using Windows PCs, Apple Macs, Apple iPhones, Android smartphones, Apple iPads, Android tablets, and Windows tablets.
Smartphones have continued to grow in use as the primary device among many, but not all, online adults. Online adults in the US and UK reach first for their smartphones, unlike adults in Germany and Japan. This MetaFAQs reports on the primary device in use by online adults – the smartphone, feature phone, computer, tablet, or game console that they use the most often. It includes online adults in the US, Germany, the UK, and Japan.
With each passing year since 2017, fewer Americans are using home printers. Also, the average number of home printers per person is declining. This MetaFAQs reports on the percentage of American adults regularly using a home printer and the average (mean) number of home printers they regularly use.
The majority of workers working from home have a range of connected devices available to use for work-related activities, although not all are employer-provided devices. The collection of devices among workers working from home is larger and more varied than those being used by workers not working from home.
This MetaFAQs details those key technology devices that are used more often by American and global (US, Germany, UK, Japan, China) workers working from home than those not working from home.
This MetaFAQs reports on the penetration of smartphones among online adults in the US and globally – US, Germany, the UK, Japan, and China. It drills down into several factors to investigate if there are any differences in market penetration with respect to employment status, age group, and work-from-home status.
Smartphones have nearly reached their market saturation point. Responses to the pandemic and economy boosted the use of feature phones above their long-trending decline. This MetaFacts reports on the penetration rate of smartphones and feature phones among online adults in the US, Germany, UK, Germany, and China. It also details the overlap of smartphone and feature phone use.
Every day brings a new smartphone and feature phone innovation—but which Americans are resisting the present and relying on older feature phones? 8.8 million, 4% of all online American adults, use the oldest feature phones, and age and household size play a large role in determining whether a user sticks with the old or upgrades to the new. This MetaFAQs profiles Americans who use the oldest feature phones by several critical demographic and behavioral factors distinctive from the average American online adult: Age and gender; employment status; household size; life stage (age, employment status, presence of children); and technology ecosystem involvement. Report [TUP_doc_2022_0808_old] in TUP Lenses: Devices; Mobile Phones; User Profile.
As the average age of the tech-savvy increases, the face of the average technology user is shifting. A major player in the arena of tech is the American woman aged 40+. This TUPdate reports on the unique attitudes and tech habits of American women at or over 40—a group of 69.3 million Americans. This analysis splits American women aged 40 and older into four segments based on their attitudes, values, and profiles of their use of technology. Report [TUP_doc_2022_0714_fema] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities, Consumer Electronics.
The number of America’s online retirees has been on a steady incline–increasing by 5% each year since 2018—and retirees’ enthusiasm for tech has steadily increased, too. But just how active are American retirees, and how do their attitudes and values impact usage? This TUPdate reports on the unique attitudes and tech habits of American retirees, a group which is made up of 48.8 million Americans. This analysis splits American retirees into 6 segments based on their attitudes and values. Report [TUP_doc_2022_0630_reti] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities.