Apple’s Siri is enjoying steady progress where other voice assistants have not. A third or more of younger Americans – male and female – are active users. Working parents are also being listened to, if not by their children, then at least by Siri. This MetaFAQs report profiles active users of Apple Siri or who have HomePods by a range of distinctive characteristics: age group, employment status, life stage, technology ecosystems, and others.
Profile of Americans expecting to be working from home in one year
The COVID pandemic continues to change many lives, including those working from home as never before. As employers are adapting to shifting conditions, some have brought employees back to the workplace while others are still adapting. This MetaFAQs reports on the expectations by employees about whether or not they expect to be working from home in one year. The brief report is based on 2,681 employed Americans who are currently working from home at least occasionally, profiling them by their age and gender, employment status, educational attainment, and other characteristics.
Profile of active American iPad users
Apple’s iPads hold the title as the tablets used more than any other. This MetaFAQs reports on the percentage of Americans who regularly use an iPad, their unique demographic characteristics, their Apple/Windows/Google combination, and even how they use iPads differently than other tablets are used.
Technology profile of American childless partnered employees aged 18-49
The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – employed Americans aged 18 to 49 who have a married or unmarried partner and who do not have a child 17 or younger in their household – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.
Technology of single American parents
During the pandemic, parents without a spouse or partner have faced extra stresses, as they deal with school closures, childcare being less available, and other similar challenges. This TUPdate investigates this socially disadvantaged group to report on their current use of technology products and services – penetration by device type, hours of usage, number of devices, and work-from-home status.
Technology profile of partnered American employed homeowner college graduates with children
During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. Partnered American employed homeowner college graduates with children are a group that has many of the factors positively aligned with advantaged groups. This group has some of the highest penetration rates for technology products. This group significantly increased its collection of connected devices between 2020 and 2021, even while it already had more than the average advantaged American. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work from home status, hourly device usage, and market size.
Mobile Phones TUP Lens
Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.
Profile of Apple’s active base
Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.
Number of home PCs used by American adults with school-age children [MetaFAQs]
American parents of school-aged children actively use home PCs—but who uses them the most? There is a difference between whether the adult is male or female. This MetaFAQs reports on the number of home PCs being actively used among American adults with school-age children (age 6-17) split by the gender of the adult. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Children’s schoolwork by device type-American adults with kids 6-17 by adult’s gender [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, March 24, 2021
There are many ways for school-age children to get help with their schoolwork. This MetaFAQs looks at the connected devices that adults regularly use to help – PCs, smartphones, or tablets.