Who’s printing—and what are they printing? TUP Highlights include a broad and deep dive into an essential technology usage topic.
This highlights report focuses on printers, including: top printer brands, purchase plans for printers, top printing activities, profile of intensive printer users, ink use, trends in printing, major activities for a market segment, top printer form factors, and profile of printer user by activity. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services during the wave of TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUP Highlights typically also include results from previous waves of TUP.
Home photo printing declining while smartphone photos are prevalent [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 20, 2020 Even while taking pictures is a regular part of most American’s lives as an everyday activity with their smartphone, printing them on a home printer is a declining trend. This MetaFAQs reports on the regular use of home printers to print photos and the use of smartphones…
Using home printers for work activities is strongest among mid-age groups [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 16, 2020 Since the COVID-19 pandemic, home printers have been increasingly used for work. This growth is primarily among American adults that are neither the youngest nor the oldest. This MetaFAQs reports on the use of home printers for personal activities as well as work-related activities by age group….
Scanners, scanning, and disappearing paper [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, May 5, 2020 Inertia simultaneously saves and disrupts technological transformation. Scanners and printers with integrated scanners have been at the heart of the paper to digital change. So much that was paper is now electronic. The “paperless office” has been a hyped cliché for decades, and yet is truer with…
Home printing trends – US 2019 [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, November 7, 2019
Overview
Printing at home has changed in recent years. Printer manufacturers continue to innovate to compete and encourage broad active printer use.
This TUPdate looks at the major trends in home printing in the US and examines how users have changed in both what they print and their volume of printing. Also, it examines printing trends concerning the broadened use of mobile devices. Further, it looks into whether younger adults print more or less than older ones and whether the presence of children makes a difference.
The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2015 through 2019, all based on surveys of from 7,326 to 8,060 online adults in the US.
Home printer penetration
Home printers – refilled or original? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 19, 2018
When consumers buy a home printer, they’re also buying ink for as long as they use their printer. HP has the lowest rate of US consumers using refilled ink. Of the major brands, HP has the lowest share – 16%, while Brother and Dell have the highest share, 37%. Over the last two years, this refill share has only slightly wavered.
This is based on the most recent wave of TUP/Technology User Profile, the 2017 edition.
The majority of HP’s home printer customers are using HP’s ink, and only 7% are using a replacement brand such as Office Depot or Staples.
More MetaFacts findings
We know you’re curious – like we are! That’s what compels us to be researchers, driven by the quest for clearer truth and actionable insights. To read more findings from MetaFacts, current subscribers can choose subjects of interest from among TUP Topics in our client portal. There you will find a full range of deliverables:…