What we do paints a richer picture than what we carry or own. All computers are not used the same and nor are smartphones or tablets. Each user has their preference about how they spend their time. Also, each user expresses their choices about which connected devices they turn to for each type of activity. While some see their tablets as passive movie screens, others rely on them as communication hubs. Some users prefer to shop on a computer, while others rely more on their smartphones.
This TUP Highlights report includes the following sections: main activities across all tech devices, major activities for each device type, activities unique to which device type, cross-device activities, the profile of activity type users, major activities for a market segment, home entertainment activities, the profile by key activities, and listening activities.
Profile of Americans who use a Canon home printer
With the onset of the pandemic, having a well-appointed home office became important both for employees working from home and parents of school-aged children. Canon home printers are being used by 15% of online Americans. This MetaFAQs profiles users of Canon home printers by several critical demographic and behavioral factors distinctive from the average American online adult: employment status, life stage, and the number of home PCs used.
Profile of Americans who use an Epson home printer
After the emergence of COVID, many people suddenly needed to outfit their homes with technology such as they would use in their workplace or school. Their home technology often included a home printer. Epson home printers are being used by 8% of online Americans. This MetaFAQs profiles users of Epson home printers by several critical demographic and behavioral factors distinctive from the average American online adult: employment status, life stage, and the number of home PCs used.
Profile of Americans who use a Brother home printer
Americans working from home or having school kids at home often benefit from having a home printer. Brother home printers are being used by 9% of online Americans. This MetaFAQs profiles users of Brother home printers by several critical demographic and behavioral factors distinctive from the average American online adult: employment status, life stage, and the number of home PCs used.
Profile of Americans who use an HP home printer
HP has the preeminent market position in home printers. HP home printers are being used by 27% of online Americans. This MetaFAQs profiles users of HP home printers by several critical demographic and behavioral factors distinctive from the average American online adult: age, age within gender, employment status, and life stage.
Profile of Americans who print recipes
Almost a quarter of all online American adults print recipes. And although the age skews higher, this is not always the case. Gender plays a role to an extent, but much less so in the younger age groups.
This MetaFAQs reports on online American adults in 2021 who print recipes based on age, age and gender, employment status, and life stage.
Profile of Americans who print maps or directions
Despite the increasing presence of navigation assistance across many devices—and cars—nearly 1 out of 5 Americans still print maps or directions.
This MetaFAQs reports on those online Americans in 2021 who print maps or directions by age group, age and gender, employment status, life stage, technology ecosystem involvement, and technology ecosystem entrenchment.
Highlights: Printers
Who’s printing—and what are they printing? TUP Highlights include a broad and deep dive into an essential technology usage topic.
This highlights report focuses on printers, including: top printer brands, purchase plans for printers, top printing activities, profile of intensive printer users, ink use, trends in printing, major activities for a market segment, top printer form factors, and profile of printer user by activity. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services during the wave of TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUP Highlights typically also include results from previous waves of TUP.
Home photo printing declining while smartphone photos are prevalent [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 20, 2020 Even while taking pictures is a regular part of most American’s lives as an everyday activity with their smartphone, printing them on a home printer is a declining trend. This MetaFAQs reports on the regular use of home printers to print photos and the use of smartphones…