Printing – Page 3 – MetaFacts TUP Client Portal

August 23, 2023October 20, 2023

Long-term printing trends and generational shifts – 2011 to 2023 – US

Most Americans use a printer at home, school, or in a workplace. However, market penetration has sagged over the last five years, and the divide between printer users and non-users has widened.

This TUPdate looks at the long-term trend of printer usage among each generation of Americans. It addresses the question of whether people born around the same time and having grown up with certain technology are increasing or decreasing their printer usage more or less than other generations. The analysis is based on thirteen years of TUP user surveys (TUP 2011 through 2023) as each successive generation grows, evolves, and chooses the technology products and services they use.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

March 17, 2023April 9, 2023

Long-term printing trends and generational shifts – 2011 to 2022 – US

Most Americans use a printer at home, school, or in a workplace. However, market penetration has sagged over the last five years, and the divide between printer users and non-users has widened.

This TUPdate looks at the long-term trend of printer usage among each generation of Americans. It addresses the question of whether people born around the same time and having grown up with certain technology are increasing or decreasing their printer usage more or less than other generations. The analysis is based on twelve years of TUP user surveys (TUP 2011 through 2022) as each successive generation grows, evolves, and chooses the technology products and services that they use.

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November 11, 2022February 26, 2024

Printer usage by American socioeconomic groups

Fewer Americans are using a printer, although the distribution is not even. Most groups of traditionally advantaged Americans continue to have the highest active penetration rates, while usage among the traditionally disadvantaged has faded.

This MetaFAQs profiles American online adults using a printer by their employment status and age group, life stage, age group, and generational age group.

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October 31, 2022March 30, 2023

Home printer usage & plans by socioeconomic groups

Broad user shifts may be ahead for home printers. Usage rates have been dropping since 2018 across most market groups, especially among younger Americans. The strongest interest in purchasing a home printer is among a different set of Americans than are currently using them. Purchase plans point to a younger user profile, especially those employed and with children.

This TUPdate profiles active adult users of home printers by age, gender, life stage, and employment status. The sociodemographic analysis includes traditionally advantaged and disadvantage groups. It also reports on those who are planning to buy a home printer.

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September 24, 2022October 14, 2022

What the busiest American home printer users print

The most active American home printer users print over 100 pages each month and comprise one in six online American adults. Most of their printing activities are work-oriented, even though their printer was acquired with personal funds. This MetaFAQs profiles American online adults using a home printer by their printing activities and their printer’s technology, contrasting those who print more than 100 pages per month versus those who print fewer pages.

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September 11, 2022February 15, 2024

Home printers declining among Americans

With each passing year since 2017, fewer Americans are using home printers. Also, the average number of home printers per person is declining. This MetaFAQs reports on the percentage of American adults regularly using a home printer and the average (mean) number of home printers they regularly use.

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June 8, 2022November 13, 2023

Highlights: Households

American households have embraced technology products and services in a big way for home entertainment, finances, shopping, and even working from home. This TUP Highlights report reports on important usage shifts and trends among American households: game consoles, smartwatches, printers, streaming music, video doorbells, VR headsets, and much more. Further, this report identifies the changes from 2019 to 2021 among socioeconomic groups that have been historically advantaged or disadvantaged. Included are the shifts in penetration rates for smartphones, PCs, home PCs, tablets, and home printers for the total market as well as within major market segments.

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June 3, 2022February 26, 2024

Highlights: User Profile

Sociodemographically distinct groups vary in composition, technology devices and services, and how they use what they have. Most advantaged groups have bolstered their technology collection during the pandemic and increased their usage levels. Most disadvantaged segments, meanwhile, have used what they have at hand more so than acquiring newer technology. Older millennials have the wealthiest collection of technology devices, well above that of every other age group. This TUP Highlights report includes the following sections: usage segments, segments, and trends in segments.

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May 23, 2022February 26, 2024

Highlights: Activities

What we do paints a richer picture than what we carry or own. All computers are not used the same and nor are smartphones or tablets. Each user has their preference about how they spend their time. Also, each user expresses their choices about which connected devices they turn to for each type of activity. While some see their tablets as passive movie screens, others rely on them as communication hubs. Some users prefer to shop on a computer, while others rely more on their smartphones.
This TUP Highlights report includes the following sections: main activities across all tech devices, major activities for each device type, activities unique to which device type, cross-device activities, the profile of activity type users, major activities for a market segment, home entertainment activities, the profile by key activities, and listening activities.

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April 3, 2022October 12, 2022

Profile of Americans who use a Canon home printer

With the onset of the pandemic, having a well-appointed home office became important both for employees working from home and parents of school-aged children. Canon home printers are being used by 15% of online Americans. This MetaFAQs profiles users of Canon home printers by several critical demographic and behavioral factors distinctive from the average American online adult: employment status, life stage, and the number of home PCs used.

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