Tag: Purchase plans

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The technology remote workers want

Background:
As employees continue to work from home, they also continue to seek ways to enhance the technology they rely on for both work and personal needs. The shopping list of desired tech products shifts as employees gain experience working remotely.

Approach:
MetaFacts surveyed 5,653 online employed adults in the US, Germany, UK, and Japan as part of its annual TUP/Technology User Profile 2024 study. Within the survey, we have them report their technology purchase plans for the next 12 months, ranging from computers and smartphones to wearables. We also have them report their remote working experience and status – both before the pandemic and currently.

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iPhone and Android switchers swayed by privacy, learning, and AI attitudes

Background:
A hotly contested group of consumers and employees includes those switching between using iPhones and Android smartphones. Attitudes about and experiences with AI will likely influence consumer’s choices of ecosystems. Apple recently announced Apple Intelligence, its own adaptation of user-facing AI, beyond the machine learning horsepower in its devices. Google has increasingly developed AI tools, with some being consumer-facing and others further back in the stack.

Approach:
MetaFacts surveyed 12,032 online adults in the US, Germany, UK, and Japan as part of its annual TUP/Technology User Profile 2024 study. Within the survey, along with detailing the smartphones they use, we have them report their purchase plans for the coming 12 months. We also assess their attitudes about AI’s ability to help them be more creative, productive, or to learn new things along with many other positive and negative attitudes about AI.

We analyzed the iPhone/Android switcher market by dividing the market into 16 segments based on their current use of an iPhone or Android smartphone and their intention to acquire an iPhone or Android or not refresh their device.

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Tech buying plan trends are stronger among remote workers

With the onset of the pandemic, remote workers rushed to outfit their homes or remote working locations with technology to help them communicate, work, and otherwise be productive. During this time, not all workers could acquire the technology they wanted since only in some cases did employers provide the desired technology. Following this peak, most interest in tech buying plans has waned and reverted to the mean.

This MetaFAQs reports on the purchase plans for remote workers within the next twelve months. It includes mobile phones (smartphones and feature phones), computers (desktops and laptops), tablets, and printers from 2020 through 2023. Each trend is also compared to workers who never work remotely. Report [TUP_doc_2024_0127_plat] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Consumer Electronics; Printers; Work/Life Balance

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Stronger tech buying plans among remote workers

Stronger tech buying plans among remote workers – Workers working from home have substantially stronger purchase plans than workers who never work from home. To be able to work effectively, they need sufficient technology to enable communication, collaboration, comfort, and computing. Based on their recent survey responses, their technology needs are not fully satisfied.

This MetaFAQs reports on the purchase plans for computers, tablets, printers, consumer electronics, and other technology products, contrasting workers who work from home versus those who do not by country. Report [TUP_doc_2023_1129_plan] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Consumer Electronics; Printers; Work/Life Balance

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Replacement versus growth markets

The dynamics of replacement markets are very different from those dominated by 1st-time buyers or others that primarily include users holding onto their technology. Each technology product is in its unique phase of adoption, with very different positions for smartphones, computers, tablets, and smartwatches.

This TUPdate details consumers’ purchase intentions in the US, Germany, the UK, and Japan. The products analyzed include computers, tablets, smartwatches, printers, and others. For each product category, the analysis splits users into four categories: replacing or adding to what they have, 1st-time buyers, those actively using the technology without plans to update it, and the uninvolved.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.
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