The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans aged 18 and older who have graduated college and identify as Asian – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.
Technology profile of upper-income (>$150k) white male Americans
During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. White male upper-income Americans already had higher-than-average technology device penetration. However, they have also been the first to reduce usage between 2020 and 2021. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work-from-home status, hourly device usage, number of devices, and market size.
Technology of single American parents
During the pandemic, parents without a spouse or partner have faced extra stresses, as they deal with school closures, childcare being less available, and other similar challenges. This TUPdate investigates this socially disadvantaged group to report on their current use of technology products and services – penetration by device type, hours of usage, number of devices, and work-from-home status.
Technology profile of Hispanic Americans aged 18-49
During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. Age 18-49 Hispanic Americans have a higher-than-average share of technology devices than disadvantaged Americans as a group. This group has significantly increased its connected device usage between 2020 and 2021. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work-from-home status, hourly device usage, number of devices, and market size.
Technology profile of partnered American employed homeowner college graduates with children
During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. Partnered American employed homeowner college graduates with children are a group that has many of the factors positively aligned with advantaged groups. This group has some of the highest penetration rates for technology products. This group significantly increased its collection of connected devices between 2020 and 2021, even while it already had more than the average advantaged American. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work from home status, hourly device usage, and market size.
Mobile Phones TUP Lens
Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.
Home printer use among socioeconomic groups
Among socioeconomically advantaged groups of American online adults, the use of home printers has grown between 2018 and 2021. Nationwide, however, and especially among disadvantaged groups, home printer use has declined. This MetaFAQs reports on the active use of home printers by American socioeconomic groups. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.
Juggling work and devices to get things done [TUPdate]
During the pandemic, employees have scrambled to be able to work from home, often using their personal devices in lieu of employer-provided technology products. This TUPdate reports on the specific work-related activities regularly done by employees that do and don’t work from home using their smartphones, home PCs, work PCs, and tablets.
Employer profile of those working from home [TUPdate]
Working from home has been a widespread response to the pandemic, although it is not an option for everyone, nor does every employer support it. Nearly a third of employees that work from home work for an employer with less than 20 employees, twice the rate of those not working from home. This TUPdate reports on online Americans that do and don’t work from home by employer size and employment status.
Communication patterns shift showing Zoom fatigue
Email continues to lead as the major communication activity across all devices. One-to-one video calls have grown rapidly. Worldwide and US employees are showing their Zoom/Webex fatigue, as both work and personal web-based group meetings have subsided.