Age may be just a number, but a user’s age can tell us a lot about their preferences—especially between top competitors Samsung and Apple. Since each company is striving to expand its core base beyond smartphones to more PCs/Macs and tablets, it’s worth noting that there is a distinct difference in market penetration by age group.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets by age group in 2020 in the US, UK, Germany, and China.
Samsung and Apple’s device type penetration within core [MetaFAQs]
The competition is fierce between Samsung and Apple. Both companies have the strongest hold of the smartphone market, and they are now trying to expand this across device types—especially within their pre-existing core customer base. One measure of brand loyalty is the range of device types that customers actively use.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets within each of their respective core bases in 2020 in the US, UK, Germany, and China.
Samsung and Apple’s core penetration [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, April 21, 2021
How does Apple’s and Samsung’s brand footprint vary by country? What share of online adults are using a smartphone, PC, or tablet from either Apple or Samsung? This MetaFAQs details the market penetration of Samsung and Apple’s core products – smartphones, PCs, or tablets – in 2020 in the US, UK, Germany, and China.
Highest ecosystem penetrations [MetaFAQs]
All it takes is one—especially when it comes to joining an ecosystems or brand footprint. A basic measure of ecosystem strength or brand footprint is how many customers are using at least one of its products or services.
This MetaFAQs reports on the use of one or more products or services by online adults spanning: Microsoft Windows and Xbox; Facebook networks or Portals; HP PCs or printers; Amazon shoppers and Alexa users; Apple iPhones, iPads, Watches, and Macs; Google Android/ChromeOS smartphones and tablets; and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Shifting choice of connected devices [MetaFAQs]
As smartphone use has risen over the years, other devices have not enjoyed the same growth in market penetration.
This MetaFAQs considers: How much has desktop PC penetration shifted while smartphones have grown? Where does the penetration of tablets stand? How much has the penetration of mobile PCs changed? This MetaFAQs details the penetration of smartphones, tablets, desktop PCs, and notebook/laptops PCs from 2017 through 2020 in the US, UK, Germany, and China.
Mac and iPhone market penetration among iPad users [MetaFAQs]
How likely are iPad users to be using a Mac and/or iPhone? How much does this differ across countries?
This MetaFAQs details the market penetration of Apple Macs and iPhones among Apple iPad users and all online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Schoolwork and younger children’s education by device type [MetaFAQs]
To what extent did at-home education impact device use during 2020? During pandemic times, many school-aged children, especially younger ones, were getting their education at home. This MetaFAQs reports on adults’ connected devices for children’s schoolwork and other educational activities. We have split the results by device type – home PC, smartphone, tablet, or work PC – and country – the US, Germany, the UK, and Japan. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
It’s a man’s world – devices used by American adults with school-age children [MetaFAQs]
Adult men with school-aged children in the home report using more technology at home than do adult women. But what devices are favored by which gender? If there are differences, which devices are used most often by either? Is there much of a gap in their usage?
This MetaFAQs reports on the penetration of crucial connected devices among American adults with school-aged children (6-17) by gender. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Communication platforms – fast, now, or visible? [TUPdate]
Has the increased demand for synchronous, high-bandwidth activities—like video meetings—affected device use? Are people choosing one device over another for such activities? This TUPdate reports on synchronous and asynchronous communication levels by country alongside device type (smartphone, home PC, or tablet), activity type (phone/video calls, text message, email, and web-based group meetings), and age group. This TUPdate considers online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Purchase plans among employees working only from home [MetaFAQs]
Many employees who work only from home have plans to purchase new technology. This MetaFAQs reports on employees who work only from home who plan to purchase a desktop or mobile PC, notebook/laptop PC, desktop PC, Chromebook, tablet, smartphone, Apple iPhone, or Android Smartphone in the US, UK, Germany, Japan, China, and India in 2020.